Ipod Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Ipod Analysis - Research Paper ExampleThe other target group for the ipod is the students who may deficiency to download books and access certain in crapation online.This consists of the famous 4Ps which include Price, Place involving distribution to consumption point, mathematical product which should be designed to suit customer needs and finally Promotion which enables the producer to increase their sales. This class shall analyze the various elements of the marketing mix in relation to the ipod as belowThe ipod has very unusual key features which make it likable among the substance abusers. One of these features is the fact that it has a large storage capacity which enables the user to store as much documents as he or she wishes.A critical benefit of the ipod is that you commode access whatever you want without necessarily having to carry the computer. . The product is presented in the market as unrivaled with the best satisfaction qualities. It has the best use interface w ith a touch screen that enables the user to transact their functions with much ease.Promotion is aimed at either making the product known to the consumer or may be aimed at increasing sales where the market is already ventured into. In this case during the introduction of the ipod the marketer undertook an wide have-to doe withising by using publish media, posters in public places and even television commercials. The marketer presented the advert displaying people using the ipod to enable the potential consumers to be able to visualize how the gadget works (Kotler, et al., 2009).In the adverts the ipod was positioned as a cool product for the present generation by dwelling on the main features and benefits of the gadget.Direct selling was also incorporated in places where the potential buyers could not access either posters, print media or even the Television commercials. Pricing StrategyThe main pricing strategy for the ipod is the cost ground pricing where the price is set w ith a certain profit margin bearing the costs in mind. This price is aimed at achieving more revenue. This is because ipod consumers will associate the high price to quality since as originally explained most ipod consumers are middle and high class people. At the introduction stage, prices were set high in shape to cover most costs .The aim of the ipod manufacturer was to venture quickly into the market and allow all consumers and therefore increase sales before counterfeits came to the market. The result was acquisition of the top cream buyers who were slight concerned with the price charged.At growth stage a significant amount of the market had been cover and counterfeit ipods had started developing .Since marketers of the new ipods were setting low prices for their products, the price had to be adjusted in order to match those of the competitors to avoid being thrown out of the market .Price was thus set in similitude with that of other manufacturers (Ranchhod & Clin, 2007) .Place Distribution strategyA product is useless when it can not field the target market. Therefore a marketer should make efforts to ensure that the product reaches the consumer in the desired form and at the right place. The ipod manufacturer took the initiative to make sure that the prod