Performance Management in a diverse workplace

Life for Blacks-Civil War essays

Life for Blacks-Civil War essays Life for African Americans after the Civil War was filled with joy and fear. As being former slaves, some had learned to expect hostility from white people and they did not presume it would instantly disappear. Even though the slaves were free, it was not a just freedom. African Americans faced racial segregation, discrimination, and extremely limited rights. The southern whites wanted to define control of blacks. They thought blacks were predestined to work as agricultural laborers. The black codes were created to give blacks certain rights, but it was under white conditions, so it ultimately hindered former slaves. Blacks search for independence was a long and seemingly lonely road. Many black people wanted to minimize contact with whites because there was a prejudice against them that would take many years to get over. To avoid contact with overbearing whites who were used to supervising them, blacks abandoned the slave quarters and fanned out to distant corners of the land they worked. Some rural dwellers established small all-black settlements that still exist today along the back roads of the South. Blacks felt they needed to be independent because whites would not welcome them with open arms to their communities. In some parts of the country, in order for a black man to enter a town, they had to have a note allowing it. This was clearly still a form of slavery. In addition to a fair employer, what freed men and women most wanted was the ownership of land. Land represented their chance to farm fro themselves, to enjoy the independence that self-sufficient farmers value, rather than working as a slave. It represented compensation for generations of travail in bondage. Everywhere, blacks young and old thirsted for homes of their own. But of course, most members of both political parties opposed genuine land redistribution and showed little sympathy for black aspirations. Northern ...

Accident investigation in industries Essay Example | Topics and Well Written Essays - 500 words

Accident investigation in industries - Essay Example Occupational safety and health administration (OSHA) department receives a huge budget allocation every year from the government. In a given year, OSHA budget ranges between five hundred to six hundred million dollars. An accident is an unforeseen occurrence that that compromises the progress of present activity causing injury to persons or destruction of property. An accident can occur without injury but the fact that it had the potential to harm means that damage or injury not caused was a mere chance. It is possible to avoid accidents if proper workplace procedures are followed. All accidents have a cause to it. In many cases, accidents happen because of human error who perpetrates an unsafe behaviour or condition. In an organisation, some departments are prone to accidents than others due to different machines or chemicals in use by such departments. Despite strict measures and procedures to curb accidents, such organisations still report a considerable number of accidents. On investigating accidents, supervisors try to find blame other than the cause of the accident. This has not helped in curbing of accidents. The first importance of investigating an accident is to find the root cause and avoid a future occurrence of a similar incident. Persons tasked to investigate the accident must understand that the exercise is not to find fault or put a finger on someone. Additionally, meaningful involvement of employees is essential because it will make them provide valuable information to the investigation. Secondly, some accidents lead to injuries making the company to spend money in the treatment of injured workers. An investigation will reveal the cost of the accident through medical bills and other damaged properties. Thirdly, by investigating an accident, a company fulfils legal requirements and safety regulations. The company will understand the extent of its compliance with the laid regulations and procedures. Fourthly, it is only

Bsc in Management Studies - Business Environment-Coursework- Coursework

Bsc in Management Studies - Business Environment- - Firstgrade - Coursework Example Report also discussed as to how Intel captured the personal computer processor market and completely revolutionized it. However, the emerging trends on mobile computing suggest that the Intel may be lagging behind in this segment of the business. Extensive competition in the chip business for the smart phones and tablet computers has resulted into the vanishing of Intel’s traditional competitive advantage in the market. Trends suggest that the manufacturing of personal computers- a segment where Intel is market leader despite the fact that it’s getting tough competition from AMD- is shrinking. This reduction into the personal computer manufacturing therefore could result into the loss of market share for Intel. The final section of the report discusses some of the strategic approaches which Intel can take to overcome the challenges posed by external environment. Introduction External business environment plays a key role in shaping the current and future strategies of a firm. Learning organizations therefore always attempt to understand and explore their business environment and subsequently adjust and develop their business strategies in such a manner which can offer them competitive advantage in that business environment. ... (Kew, & Stredwick, 2005, p14). Intel is the leading semiconductor chip maker in the world and is based in California, US. Intel works in an industry where technology rapidly changes and the overall pace of change is quite rapid. Such an environment therefore requires the firms like Intel to continue to develop and invest heavily in research and development. Further, the trends are shifting towards mobile computing and more and more new products are being introduced in the market almost providing the same functionalities like a computer but they are more mobile and light in nature. These trends therefore suggest that the semiconductor chip manufacturing industry may go through a radical shift. How these factors can affect Intel in future and how Intel should respond to them is what will be discussed in this report. This report will focus on identifying key priority issues faced by Intel and how these issues can affect Intel in short term. Intel Corporation Intel Corporation started it s operations in 1968 from California, US as a computer chip manufacturer. It mainly manufacturers the microprocessors used in most of the personal computers however, it also manufactures motherboards for the personal computers, network interfaces, portable flash memory chips, integrated circuits and other technologies which are used in the communication technology. (Argyris, 1999) Intel started to manufacture memory chips initially however; it shifted its focus during 1981 when it started to produce computer microprocessors. Intel is therefore also credited with the invention of silicon based microprocessor which has completely revolutionized the personal computer industry by offering it the speed and accuracy to perform complex tasks at relative ease. Intel’s

The Origin of Old-Earth Geology and its Ramifications for Life in the Article

The Origin of Old-Earth Geology and its Ramifications for Life in the 21st Century - Article Example In an attempt to develop an objective basis upon which the age of the universe and that of the earth can be established, Dr. Mortenson draws upon diverse literature mainly geological based. Through his argument, Mortenson convincingly demonstrates the relevance of the genesis geology today, explains the true nature of the 19th century debate with regard to postulations made about the age of the universe, dissects new theories about the history of creation, and examines the perceptions and evidence presented by scriptural geologists. In support of the way in which the credibility of scriptural geologists can be affirmed, Mortenson adds strength to the article through giving several illustrations on how spiritual geologist’s have to be believed by providing examples on how their concern about rejection of early chapters of Genesis has ultimately brought about religious decline of the church and moral decadence of the society especially in the Western countries. On demonstrating the relevance of the early 19th century Genesis-geology debate to today, Mortenson presents his ideas in the most logical way with concision and precision. The author attains this first through providing relevant examples, and finally concluding that scientific truth is not self-explanatory, and that their interpretation is significantly influenced by the philosophical and religious assumptions of the scientist. Mortenson’s dismissal of Lyell’s way of interpreting the rocks through uniformitarianism on the grounds that it does not fit the facts, and erroneously assuming that evidence presented by catastrophism both on a global and a continental scale is becoming increasingly obvious does not in itself present any scientific or even logical basis to be accepted. Therefore, this argument is weak in the sense that the author does not provide a credible basis upon which

Hospitality And Tourism Marketing Strategies

Hospitality And Tourism Marketing Strategies Tourism and hospitality industry has become one of the largest industries in modern and competitive business world. It is a common remedy for development and the world travel and tourism industry supported 234 million jobs (8.7% of total world employment) and contributed 10.3% of world gross domestic product in 2006 (Opening up Trade in Services :Key for Tourism Growth, 2008) . The tourism and hospitality industry has been as a helpful force for world peace; the benefits of mixing together different types of people and different cultures. The travel industry has contributed to the accomplishment of millennium development goals especially in the third world countries. Despite a huge expansion in the travel industry fuelled by opportunities created by the internet and emerging markets consistent profitability for many airlines and travel-related firms remains elusive due to terrorism, recession, the SARS virus, strikes, and the Icelandic ash cloud: the list piles up. Before people tr avel for survival or to better themselves but, now people travel for entertainment, business purpose and amusement. Airship or air-ways business have become easier, faster and cheaper to travel around the globe and the airline industry such as Ryan air plays an important role in the tourism sector. 1.1 Over view of Ryanair airline: Ryanair is an Irish low-cost, first and largest low fares airlines in Europe. From Ryanair case study analysis (february19, 2008) it is shown that Ryanair head office situated at Dublin Airport, Ireland, and has based in London Stansted Airport (the third-busiest airport in the United Kingdom). The late Dr. Tony Ryan and his family have established Ryanair in 1985 with just 25 staff. In July 1985 they had launched their first route from Waterford and London Gatwick which is operated by a 15-seat Bandeirante twin-turboprop according to About Us (1985) www.ryanair.com. To defy the oligopoly market between British Airways (BA) and Aer lingus in Dublin-London route, the newly stabilised Ryanair obtains permission from the regulatory authorities. According to Ryanair website,( About Us ,1986 www.ryanair.com), Comparing the price of the BA and Aer Lingus lowest return fare of  £209,Ryanair launched the first Dublin-London Luton flight in May 1986 for only  £99.So in response to stay in the market those rivals cut down their high fares. Inspite of having three conjugative years growth in aircraft, routes and competitive price, they face a massive loss of  £20m which made the company to follow the model of Southeast Airlines leads a change of its management and structure according to Ryanair website(About Us, History of Ryanair, 1990, www.ryanair.com) .For getting a competitive position in Airline industry, The Ryan family put in an additional  £20m in the company and change their management which is a copy of Southwest Airlines low fares model(A bout Us,1990 www.ryanair.com). Thus they are going to begin their innovative management which generally based on low cost with low fare and starting first low fare business in European airlines sector. Now Ryanair offers lowest fares but high frequency flights, moving in to a single aircraft fleet type. It reduces its Dublin-London Luton flight fares from  £99 to just  £59 return by cutting down free drinks and meals on board. The Easter weekend seat sale fares of  £59 return that launched in 1990 was overcoming customers or passengers demand. A vast of people wanted to get this demanding Easter weekend seat and It was such demanding that in Dawson street there was more than halfway traveller s line for three days to get that bargain (About Us, www.ryanair.com). After taking the Southwest airlines low fare model and establishing cost reduction in their strategy Ryanair is rapidly growing in airline market. Their revenue is increasing rapidly which is shown in their annual report. According to annual report of Ryanair (2003), Revenues have risen increasingly and in 2002 revenue was à ¢Ã¢â‚¬Å¡Ã‚ ¬ 624.1million.After one year it was increasingly from à ¢Ã¢â‚¬Å¡Ã‚ ¬ 624 (2002) to à ¢Ã¢â‚¬Å¡Ã‚ ¬842.5 million (2003) and over the same time, net profits had increased from à ¢Ã¢â‚¬Å¡Ã‚ ¬ 150.4 million (35%) to à ¢Ã¢â‚¬Å¡Ã‚ ¬239.4 million (59%). Thus Ryanair increasing their business rapidly and get the huge amount of profit. Now Rianair is distinctive from their competitor .Currently introducing a fantastic team which consist more than 8000 people and it operates a massive number of 51,100 flights per year which is more than 1400 flights per day (About Us, History of Ryanair, www.ryanair.com). By operating a fleet of 250 new aircraft which includes short to medium range, single aisle, narrow body jet airliner 737-800, Ryanair becomes the worlds best budget airline (www.ryanair.com). Providing more than 1100 low fare routes from 44 bases across 27 countries, Ryanair connects 160 destinations. According to Ryanair website (www.ryanair.com), Within next 02 years before taking account of planned disposals, Rainair want to introduce 64 new aircraft in their fleet and currently it carries 73.5 million passengers (approx) which is almost 15% {(73.5/63.5100}higher than the last year (63.5m). Safety is a most important priority for the management of Ryanair. Their commitment to deliver great safeties for their pa ssenger and this obligation begins with instructing or training of Ryanairs pilot, cabin crews and maintenance human resources and includes a policy of maintaining its aircraft in accordance with the highest European Airline Industry Standards. 2.0 Marketing Concept: Marketing is a process which helps to find out what consumers want, and then provide it for them. It is a system of business activities which is designed to plan, price, promote and distribute services to target markets, in order to achieve organization objectives. Baker (1992,p.20) pointed that marketing is concerned with the establishment of mutually satisfying exchange relationships in which the judgements as to what is satisfying depend upon the perception of the parties to the exchange. Basically, it involves creating the right product with right price and then putting it in the right place with the right promotion; everything is done for making customers or target market happy. Marketing is identifying the target market and satisfying customers now and in the future. In most organizations, an analytical function, strategic direction and facilitates are tactically set to attract customers. Marketing strategy is important for every business. An effective marketing strategy can help a business to get more profit and also getting high position in competitive business market. Marketing strategy can be the life or death of a business. Having a wrong strategy, business will go down. Beginning an effective strategy is the key of success for business. Marketing strategy is the way and compass of an organisation over the long turn. Effective marketing strategy can bring advantages for the organisation. For creating effective strategy company always organized and proper utilized companies resources within a tough and challenging environment, to assemble whatever market needs, to fulfil what customer wants and also fulfil whatever stake holder expect. Successful strategy always examine the present situation and then set up plan which help to deal with all operational aspects needed to realize the achievement of organisational goal as argued by Jain (2000). Its a plan of action that summarizes what will be done to reach the stated objective. Jain (2000) identified the significant characteristic of strategic marketing as putting emphasis on long-term implications and monitoring the business environment, taking into consideration the corporate culture, business resources and the corporate stakeholders and varying roles for different pro ducts or markets. Marketing Strategy deals with the proper selection of marketing opportunities to pursue, examining and analysing target market and creating a right marketing mix that will satisfy customers in the target market. It basically deals with four essential elements which include sale or promotion, product, place and pricing. 2.1 Marketing strategy of Ryanair: Marketing Strategy is the most important business element for an organisation. It helps an organisation to identify organisations target goal and explain how organisation will achieve the target goal within a stated time frame. Generally all organisations have strategies that would maintain or enhance their competitive benefit in the market, and Ryan Air is never an exemption. There are different types of marketing strategy which is followed by organization or company to create an effective strategy, such as guerrilla marketing and viral marketing. Guerrilla marketing and viral marketing both are followed by Ryanair. 2.2.1 Guerrilla marketing: Guerrilla marketing is a marketing process hit hard, hit fast, get in, and get out and also a tactic which help to focuses on low cost, and fast-to-market, promotions. Guerrilla marketing is a marketing process of alternative ways of pursuing straight goals and an established technique of achieving profits with least amount money. The main aim of guerrilla marketing is to create a unique, appealing and stimulating idea to create buzz (buzz is used in word of marketing), and subsequently go round viral. Tom Richard (2005) pointed that with guerrilla marketing business can be able to increase the amount of traffic which comes from their business without spending a huge amount of money. 2.2.1.1Guerrilla marketing of Ryanair: In Ryanair marketing strategy, they follow guerrilla marketing technique which is unquestionably winning in realistic applications, are still new, fresh and not as clearly explored academically as other marketing technique. Strategy of Ryanair based on cost reduction strategy, minimum standard of service, short haul flight, very low prices and no frills, point to point frequency, all these are designed to achieve their goal and having a competitive position within the airline market. Here I discuss some guerrilla marketing techniques of Ryanair. Cost reduction strategy of Ryanair: Low fares and no frills are the key elements of Ryanairs marketing strategy. Low fares are offered by Ryanair to get large amount of passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. Strategy of Ryanair is based on cost leadership strategy, in this strategy management manage and do all value adding activities with the lowest manufacturer of product in business and attract customer with their lowest price. Cost reduction strategy helps them to gain competitive position in airline market. Lowest price help them to get many customers. Their assured aim is to divide into constituent parts of air travel and cut costs in every possible area which help them to offer lowest fare to their passenger than other competitor airlines. A particular part of passengers are targeted by Ryanair and they are just absorbed all their energy on that. Their target customers are the ones who are not capable to travel on a main or highest fare airline. Ryan air has established a relationship with consumers by using low cost product which helps them to sell additional higher-margin products and services that develop the consumers interface with the low-cost product or service. Ryanairs strategy, achieve competitive advantage through cost leadership and differentiation across broad and narrow target market so that superior profits could be generated by charging the market average price while holding costs down and this is consistent with Porters (1985) generic strategies. Being reliable: To deliver the best customer service performance is the strategy of Ryanair. According to the reports of Association of European Airlines (2004) Ryanair has achieved better punctuality than their competitor, less lost bags and smaller amount of cancellations than all of the rest of its peer grouping in Europe. Ryanair achieved all these good will because they are purposeful to carry out their services on powerfully or strongly and operating their services from secondary airports which are not congested. Monthly customer service statistics for September, 2010 was published by Ryanair, substantiate that they deliver Europes No 1 airline customer service to their passengers. For the duration of the month of September 2010, it shows that on time arriving flight of Ryanair is 85% of over 42000, fewer complaint which is 1 complaint per 2,000 passengers and less than 1 missing bag per 3,000 passengers was received. Ryanair are more concern about the safeties for passenger. According to Ryan airs annual report (2009), in their twenty years working history they have not had a single occurrence involving major injury to their passengers or flight crew. Point to point Flight frequency: Ryanair also provides frequent point to point flights on short haul routes and this route allow Ryanair to give frequent service. Ryan air use secondary or regional airports because this Secondary and regional airports are usually not as much of crowded than major airports which helps Ryanair to provide superior rates of on time departures, quicker turnaround times (the time an aircraft expend at a gate loading and Unloading passengers), less terminal delays, more competitive airport entrance and handling expenses according to Association of European Airlines report (2004). Point to point flying allow Ryan air to provide non-stop routes and keep away from the expenses of service for connecting passengers, baggage transfer and transit passenger assistance costs. Faster turnaround time is an important factor for Ryanair to exploit aircraft utilisation. Association of European Airlines published on time performance record of some airlines in their statistics reports and the airlines sta tistics (2004). According to their statistics, for the first six months of 2004 Ryanair arrived within 15 minutes of schedule time which was 92%, on the other hand its main competitors like Lufthansa AG (Lufthansa) 84%, Air France 84%, easy Jet Plc (easy Jet) 82%, British Airways 81% and Alitalia S.P.A. (Alitalia) 80%. Building achievement in the Ireland-U.K. market and increasing service to continental Europe, Ryanair intends to pursue a manageable growth preparation targeting precise markets. Targeting specific market will have opportunities for sustained growth by initiating supplementary routes from the U.K. or Ireland to other locations in continental Europe that are currently served by higher-cost, higher-fare carriers; increasing the frequency of service on its existing routes and this are believed by Ryanair. 2.2.2 Viral marketing of Ryanair: According to Allen.K (2008) viral marketing is a marketing technique that employed the concept of using the social networks of other people so that they can spread and expose their business product and services. Viral marketing strategy is a strategy that encourages individual to pass on a marketing message to others, creating an ever-expanding nexus of internet users spreading the world pointed by Hutchison. T, Macy. A et al (2009). This marketing strategy help organization or company to pass their information by using website, video clips, e-books, brand able software, images or text messages. It also can be word of mouth. Some viral marketing strategy is included here which is followed by Ryanair. Straight marketing technique: Ryanair has been using straight marketing techniques for recruitment and maintenance of customers to widen products and services. Travel agents are not used by Ryan air so that they do not pay agency commissions. Customers book online over the internet which helps the company to save agency fees. According to About Us, History of Ryanair (2000) www.ryanair.com, on January 2000 Ryanair started biggest booking website of Europe which is www.ryanair.com. This largest website helps them to reduce their cost and getting huge amount of booking. After launching the website weekly it was taking over 50,000 booking and this huge number of booking was established within three mounts. This website also allows passengers to get the lowest possible cost hotel rooms, car hire, lowest cost travel insurance as well as cheapest rail services (www.ryanair.com, About Us, History of Ryanair (2000). According to Ryanair website (About Us,2000, www.ryanair.com) the weather report in Skynews gets sponsored by Ryanair, The first airline sponsoring weather news by doing this they reach to millions and thousands of people watching television in their homes and people in hotels all over the European countries. The flexibility of getting Online tickets within the wide time span from 15 days up to 4 hours which is prior to the departure of their scheduled flight. Boarding pass too can be reprinted up to 4 hours before the scheduled flight according to online booking, ryanair.com 2009. Ryanair Magazine: For focusing customer and creating good relation with customer Ryanair publish their monthly magazine. In their monthly magazine, it is generally described directly to the interests and purchasing behaviour of Ryanairs exceptional audience and essentials include charming destination guides, travel tour ideas, property and real estate guides, select hotel reviews, seasonal recreation guides, technology updates and individuality profiles according to www.ryanair.com (advertise with us). Their magazine provide their passenger do not need to pay too much and provide them too get cheapest travel tour, cheapest hotel etc.Ryanair also involve to do some social activities. They are donated all money whatever they raise by selling their charity magazines. Their first charity calendar was published in 2008 which features their cabin crew and it raised à ¢Ã¢â‚¬Å¡Ã‚ ¬75,000 for childrens charity Angels Quest in Ireland (www.ryanair.com). 3.0 Public relation tactics: In every organisation public relation strategy is very important to the success of a business. It helps to communicate with customers all over the world. Public relation (PR) is a relation between company or organization and public which provide a service for the company by serving to provide the public and the media a better thoughtful of how the company works. It helps the company to attain its full potential and provide feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with. Within the tourism industry, public relation is not solely the work of PR department but also the entire employees. Public relations help an organization to develop its mission and vision and also meet customer or public needs and desires. Most times companies take some tactics to make relation with consumer which help to keep the customer coming back for more time. Ryanair also follow some tactics to create a better relationship with customers. Statistics from Association of European Airline (2004) shows Ryanair topped the list of customer satisfaction. In customer satisfaction figures Ryanair has got the pole position by providing best punctuality, the smallest number of lost bags and the least cancellations .Ryanairs head of communications, Peter (Holiday extras, Ryanair best for customer service,2007) said that the high fare airlines basically cannot contend with Ryanair either on price or on customer service satisfaction. Recently, Ryanair revealed that they have entered into agreements with a number of companies to present advertising space on the seatbacks and overhead baggage storage areas on their planes. 3.1 Relationship marketing of Ryanair: There have been many attempts to define relationship marketing. Berry (1983) pointed that Relationship marketing is attracting, maintaining and in multi service organisation-enhancing customer relationships which help to strengthen the relationship with customer and also transforming indifferent customers into loyal ones. Todays competitive market relationship marketing is important to get more customers. Successful relationship marketing helps business to get loyal customer which is important for business. Ryanair has created relationship marketing with public by providing better service quality such as best punctuality, the least lost bags and least cancelation, creating their own website which provide all information and resent news of Ryanair, publishing their monthly magazine, donating charity and sometime offering special offer. For giving special offer 1st November 2010 Ryanair announce that passengers can book their à ¢Ã¢â‚¬Å¡Ã‚ ¬6 seats for travel and booking their à ¢Ã¢â‚¬Å¡Ã‚ ¬6 seats, passenger can travel on more than 500 European destinations in December and January. If passengers want to get this offer they have to booked these seats until midnight (24:00hrs) Thursday (4th Nov) according to Ryanair news (1st November 2010).This offer announcing by Ryanair to make relationship with thei r customer. For making relationship with public Ryanair donated for charity by selling their calendar. From this calendar they got 100,000 euro and donated this money to Dublins Simon Community which is a charity works with homeless people in Dublin city(About Us,www.ryanair.com). 3.2 Customer loyalty tactics of Ryanair No business exits profitability without customers, which means customers are main element for a business and business would be more profitable when they are loyal. Loyal customer is king buy more, buy longer and tells more people. That customer who doesnt return or doesnt make partnership to the organisation or doesnt spread positive word of mouth has no value to an organisation. If any company or organisation wants to win the market place they must be customer-centered. Creating customer loyalty is important for every company and according to Reichheld (1996) greater customer loyalty brings about superior employee satisfaction and improves returns for shareholders. Richheld (1996) identified that customer loyalty, employee loyalty and investor loyalty are the key for the success of an organisation. That means loyalty is the key element to create relationship with public. Like every company Ryanair wants to encourage its repeat visit. Ryanair needs to drive repeat customer business which will give an extra little help to its loyal customer and at the same time boost its revenue. To maximise the number of repeat customer, Ryanair appointed the well recognised incremental revenue provider for online business-Webloyalty which is revealed from webloyalty news on march 2010 (www.webloyalty.com). Webloyalty has a vast experience in online businesses which work on driving repeat customer business by providing an option, named discount scheme to its online shopper. Customers who are booking online with Ryanair, they will have the option to join shopper discount and rewards. This offer provides passengers the option to join a 30-day free trial of Shoppen und Sparen. It also provide year-round discounts of up to 20 percent at over 400 top online retailers and EUR15 cash back check from Webloyalty for their next Ryanair purchase after joining the program. Martin Child, managing director of Europes Webloyalty (2010) said this model will help Ryanair to reward its repeat customers whilst providing a revenue stream and repeat business to their web pages with minimal effort required by them to implement the programme. Sinead Finn(2009), director of commercial revenue (Ryanair), insisted the passengers of Europes largest low fares airline Ryanair has already save billions each year with the lowest guaranteed fares, now in partnership with Webloyalty across three European markets, even more of our passengers can choose to join membership programs of Webloyalty and save more with ongoing discounts. For keeping to its customer, on Thursday 20 August Ryanair, low fares airlines, has announced details of an amazing flight good deal in Bangor as well as Belfast to commemorate A-level results day (Stakeholder media news August 2009). Europes largest low fares airline Ryanair announced that Ryanair Company will benevolent to give away free of charge flights to A-level students. They give these free amazing flight offers for those students who have gained admission test of those colleges and universities which are situated in their five destinations from George Best Belfast City Airport to East Midlands, Bristol, Liverpool, Glasgow Prestwick and London Stansted,. This amazing offer can get those first students who can come in Major Street Bangor and Belfast at 11.00 am to 14.00 pm next Thursday with their A-level results slip as well as letter of offer to the Ryanair Company. Only these students can win these free flight tickets towards university according to Stakeholder media news ( 2009). From Stakeholder media news (2009) ,Laura McCormack, management member of Ryanair said that University can be costly time for students and their parents, but the special offer of low fare airline, Ryanairs guaranteed means that guardian or parents of students as well as students can fly their house and vacation at the lowest fares. All things are done by them for keeping customer. 4.0 Effectiveness Marketing strategies and Public Relation Tactics of Ryanair: Developing and managing effective marketing strategies are important for company to achieve the broad goal and with effective marketing strategy company can beat with other competitor which helps them to get high position in business market. Effective marketing strategy helps company to satisfy their customer and get the target market. A successful marketing strategy must be tractable. Marketing tactics are essential to create an effective strategy. Marketing tactics are the day-to-day actions that marketers undertake and involve the main marketing decision areas. This tactics help to make relationship with customer. Public relation tactics is the first step for an effective strategy. This marketing strategy helps the company to stand in competitive market and to gain competitive position in the airline market. Effective marketing strategy and public relation tactics is a way which helps company to growing revenue, increasing profits and reducing costs. With providing cost reduction strategy, point to point frequency, punctuality and minimum customer service now Ryanair is getting the largest low fares airlines in Europe. Revenue of Ryanair and increasing number of passenger provide that the strategy and public relation tactics of ryanair is so effective. According to About us, full year result 2010 (www.ryanaor.com), on 1st June 2010 Europes largest low fare airline Ryanair announced their full year Profits, it shows that after tax they get à ¢Ã¢â‚¬Å¡Ã‚ ¬319m profit and last year it was à ¢Ã¢â‚¬Å¡Ã‚ ¬105m profit that means it is increasing 204% when most of the competitors of Ryanair such as Bluewings (Ger), Globespan (UK) have announced sufferers or losses because of global recession .It provide that how effective there low cost marketing strategy is! Today customers are so concern about price and Ryanair use these things to attract their customer. Ryanair knows how to make relationship with their customer, what is their customer wanted, what is their expectation. Todays customers are kings for business so that they are always trying to make relationship with their customer by providing on time service .For making relationship with their customer Ryanair launches largest booking website which is www.ryanair.com. According to Ryanair website (About us, 1995, www.ryanair.com)by their effective strategy Ryanair achieve vast quantity of passengers in their Dublin-London route and go beyond some major airlines like British Airways as well as Aer Lingus. In Europe, Dublin-London is the major intercontinental scheduled route than other routes and Irish Airline Ryanair has turn into largest passenger airlines on their all route that is operated by Ryanair to or from Dublin. That means lowest fares, on time and high frequency of Ryanair co ntinues to win success in every market which is operated between Ireland and the UK. Though Ryanair provide minimum services to their customer, their passenger number is increasing day by day because of their cost reduction strategy. According to Ryanair news (4th September 2010),September 2010 their passenger number is 6.84 million and last year it was 6.12 million, it means it is increasing more than 12%. Their biggest growing number of passengers provide that they are doing successful Airlines business in Europe. 5.0 Recommendation and conclusion: Every organization should try to satisfy their customer by providing product and services to achieve their goal. Customer satisfaction is the main intend of the marketing concept. Beyond any doubt, by their effective marketing strategies now Ryanair is the largest low cost airlines in Europe and achieve recognisable brand name. It can be said that their Low cost or no frills marketing strategies helps Ryanair to be able to gain huge amount of passengers. If the company cannot fulfil customer expectations then this company will go down. It can be recommended that their low cost marketing strategy is so effective. It can be said that their low cost strategy is a fundamental reason for them to get high profit. Making relationship with customer is most important to get long term business and customer loyalty is the most powerful for increasing companies advert, rising companys good will and getting more profit. But Ryanair provide minimum service, getting a position in competitive market they should think about that customer is valuable and it is recommended that they should think to increase customer loyalty.It can be said If Ryanair increase their public relatio n, they will get superior success and also can increase their business in competitive business world. Ryanair marketing strategy is based on cost leadership strategy that mean their main marketing concept is to cut their cost in every possible way and attract customer with their lowest fare. As their business is airlines business which depends with oil price, this oil price is increasing day by day. So, if they want to do their business, it is recommended that they should think about their price strategy and increase the price of their fare to stay in business. 6.0 References and Bibliography: 1. Opening up Trade in Services :Key for Tourism Growth(2008)[Online] Available at http://www.oecd.org/dataoecd/38/11/40191324.pdf 2. Laura Lake,(2010)Content Marketing[online] Available:http://marketing.about.com/od/strategytutorials/a/contentmarketing.htm 3. Baker, M. J. (1992),strategic marketing management, New York; Wiley 4. Jain, S. (2000),Marketing Planining and Strategy,6th edition, Cincinnati: South-Western College Publishing 5. Dibb, S.; Simkin, L.; et al (2006)Marketing Concept and Strategies fifth edtion, New York: Houghton Mifflin 6. Brennan, R., Baines, P.et al a(2003)Contemporary Strategic Marketing New York; Palgrave Macmillan. 7. Marketing teacher.com Ryan Air case study[Online] Available: http://marketingteacher.com/case-study/ryanair-case-study.html 8.Strategy-Ryanair-Strategy Available: http://www.ryanair.com/doc/investor/Strategy.pdf 9.Thinking made easy(2008)Ryanair case study analysis [Online] Available http://ivythesis.typepad.com/term_paper_topics/2008/02/ryanair-case-st.htmle: 10. Casestudyinc.com (2010)case study on ryanair, the biggest low-cost European airline [Online]Available: http://www.casestudyinc.com/ryanair-low-fares-airline-case-study 11. Ryanair.com (2010) [Online] Available at http://www.ryanair.com/en/news/ryanair-no-1customer-service-stats-august-2010 12. Smith+co (2009) Ryanair-a branded customer experience?[Online

Jean-Baptiste Carpeaux Essay -- essays research papers

Jean-Baptiste Carpeaux 1827 - 1875 The son and grandson of stonemasons, Jean-Baptiste Carpeaux was born in 1827 in Valenciennes and moved to Paris at the age of eleven. Beginning in the early 1840s he studied at the Petite Ecole, the state school for training in the applied arts, formally called the Ecole Gratuite de Dessin, before entering the Ecole des Beaux-Arts in 1844, where he changed masters repeatedly, oscillating between typical student ambition (optimal credentials for the Prix de Rome) and his interest in more liberal approaches. Carpeaux moved from Ecole painter Abel de Pujol (1785-1861), to the independent sculptor Franà §ois Rude, and finally to the prestigious Ecole sculptor Francisque-Joseph Duret (1804-1865). After winning lesser competitions--despite being caught cheating--Carpeaux was awarded the Prix de Rome in 1854, but outstanding imperial commissions and illness delayed his departure until 1856. Once in Rome Carpeaux intensified his reputation as institutional bad boy, canny professional maneuverer, and provocative artist. As a pensionnaire he battled repeatedly with the Villa Medici authorities and flouted Ecole policy. Yet his major envois--the Neapolitan Fisherboy and multi-figural Ugolino (both begun 1857)--introduced his name in Paris and provided the artistic and commercial germs for his entire life. His pre-eminence, as the star among emerging sculptors, was established at the Salon of 1863, where he exhibited finished versions of those two works...

Hip Hop’s Betrayal on Black Women Essay

In â€Å"Hip Hop’s Betrayal of Black Women†, McLune addresses the influence of hip hop’s choice of words towards African American women and females. McLune’s article is written in response to Powell’s opinions in â€Å"Notes of a Hip Hop Head†, along with various other hip hop artists, that black females are the leading cause of poverty and racism why black men undertake racism and poverty, as if women do not face these struggles from day to day. McLune disagrees with this remark and states that this is just one of many excuses that men use. McLune addresses an audience that is well educated along with informed with the different sexism opinions towards women in our society, though many men feel that some of their statements or opinions are not affecting women. Therefore, McLune’s article deserves to be recognized in PopMatters. With all the arguments and comebacks she had, â€Å"Hip Hop’s Betrayal of Black Women† should be considered for the top prizes for persuasive essays due to the problems that our African American society faces on a daily basis. The energy of McLune’s argument is its energetic appeal to African American women along with different races. Her argument implied that men want women to give in to them and accept the fact that they are being degraded, simply so that men can boost their confidence and masculinity: â€Å"It’s obvious that if these are the winning terms for our creativity, black women are ultimately the losers. And that’s exactly how these self-proclaimed players, thugs, and hip-hop intellectuals want us—on our backs and pledging allegiance to the hip hop nation. (Analytical Writing: A Guide to College Composition 300) McLune also covers the fact that even the hip hop artist â€Å"who have an underground and conscious force in hip hop— like Common, The Roots, Talib Kweli and others— remain inconsistent, apologetic, and even eager to join the mainstream player’s club† (297) She is bothered that they have yet to come forward and defend the women who are being belittled by the misogynistic hip-hop artist. By expressing this with the African American society of women who are ontinuously torched by the demanding words of men, McLune appeals strongly to all American women’s intellect of equality and respect. Women should not have to be judged by men and expect to be treated as if they owe anyone something, let alone have to be mistreated and belittled, if that were to be the case then men should be treated the same, therefore McLune’s audience, should understand that that is not how you define a black woman in any terms. This denotation to the silent cries supports for an emotional appeal to an example of the silent cries in African American women. As stated in the title, Powell is aware that black women are merely being betrayed in the hip-hop industry and simply states that the choice of words that hip-hop artist chose to rap about is simply â€Å"the ghetto blues, urban folk art, a cry out for help. † (298) and it is rubbing off on almost every man in our American society and giving them a different perspective of women all because women refuse to speak out and speak up. As a result, female rappers are often just as male-identified, violent, materialistic, and ignorant as their male peers. † (298). Over 100 years ago, women were not even allowed to vote, the closest they got to voting was sitting there and watching. They were not allowed to work, they were forced to be stay at home wives while their husbands went out and worked hard to provide for the family. They also didn’t h ave the opportunity to speak up for themselves, it was known as a man’s duty. As you see in â€Å"Hip Hop’s Betrayal of Black Women† McLune states that women still sit back in silence in accept the belittling words that men throw at them through their lyrics. Hip hop did not evolve from speaking down on females, it started out as a way suppress differences between two rivalries or to speak on behalf of shortcomings and mishaps in the past. This comes to question our audience why it is that hip hop has transformed into a way of lashing out a man’s anger towards a woman and how their imaginative character dreams to look at women. We can look at the past years when women were not given the opportunity to make their own decisions and to speak on behalf of themselves, also how and why did hip hop change its meaning behind music. McLune provides a great example to the female hip hop artist as to why they would chose to be viewed in the same eyes that the misogynistic hip hop male artist are viewed. Also as to why after so many years why is that men still have the upper hand. She does this by bringing up the point from Powell’s socioeconomic explanation for the sexism in hip-hop is a way to silence feminist critiques of the culture. It is to make an understanding of the misogynistic objectification of black women in hip-hop so elusive that we can’t grasp it long enough to wring the neck of its power over us (297). From this information, we can conclude that is very much true, because most females will accept the belittling comments rather than words of wisdom and motivation. Because McLune gives great appeals to the not only the African American society, but the various races, her article deserves to be one of the top prized persuasive essays in PopMatters. It can be used as an example to our upcoming generation of young men to not treat or speak down on a young lady as something they hear in a rap song. McLune’s article demonstrates why women, especially African American women should speak up and out regardless of what the outcome will be. Her argument would have been more effective have she spoke about all the other races seen in videos because it’s not just black females now.

Endless Progaganda essays

Endless Progaganda essays Endless Propaganda, by Paul Rutherford, underscores the presence of advertising rhetoric, even it the context of apparently non-partisan collective health issues such as cancer. Throughout this book, Rutherford argues that the public sphere has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behavior, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, Rutherford introduces and applies the cultural theories of several important philosophers: Hanermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the pages of this study (Rutherford, intro). This book entails many examples of the idea that what once was private, has now become public. This was argued by many of the philosophers, specifically, Foucault in chapter four, where he discusses the initial models for power in the nineteenth and twentieth century. The conclusion of this book revisits Habermas idea of the public sphere being the great manufacturer of public opinion. The book by Paul Rutherford, entitled, Endless Propaganda, debates a number of issues pertaining to propaganda. He discusses whether there is any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate. Beginning in the 1960s there was a proliferation of social, political, and corporate advertising in affluent developed nations that spoke to the public good on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years (Rutherford, preview). This book was an attention-grabbing piece of literature to read, being that it broade...

How to Send ACT Scores to Colleges

How to Send ACT Scores to Colleges SAT / ACT Prep Online Guides and Tips ACT scores are in, and now it’s time to move onto the next step - college applications! You may be wondering how to send your scores and whether you’re making the right choices about which ones you'll allow colleges to see. In this article, I’ll go through how to decide which scores to send and the way the process works overall. Should I Send My ACT Scores? ACT has a built-in Score Choice policy that allows you to send only certain scores to colleges based on how well you do on each test date.If you’re very unhappy with one of your ACT scores, you don’t necessarily have to show it to schools.There are some schools that require you to send all of your scores, but most allow you to pick and choose which test dates you want to send. In order to decide which scores to send or whether you need to take the test again, you should take a look at the score range for your schools of choice.Read this article to learn more about finding your target ACT score.As a general rule, you should aim for a score that represents the 75th percentile of scores for admitted students for your school of choice (meaning your score is higher than 75% of the scores of admitted students).If you’re still not sure whether you should take the ACT again, read our guide to help you decide! You should also consider superscoring as a factor.Colleges that superscore will take your highest scores from each section of the ACT across multiple tests and average them to create your highest possible composite score.Read this article for more information about how superscoring might affect your strategy on the ACT. How to Send ACT Scores to Colleges You can send your ACT scores to colleges several different ways, but the easiest way is to order score reports throughyour ACT web account.Click on the link that says â€Å"Send Your Scores† in your account homepage.You will get something that looks like this, with more dates listed if you took the ACT more than once: Once you select the date you want to send on your report (remember, every test date requires a separate report even if you’re sending more than one to the same school), you will get to a screen that asks you to fill in the code for the school where you want to send it.You can also search for schools to find the appropriate code: You can select up to 8 test date and school combinations per score report order. This is what it will look like when you select a school: You have the option to select either standard or priority reports (more on this in a minute!).After you select the schools and test dates you want, you just have to enter in your credit card info and hit submit, and your score reports will be on their way! Other methods of sending score reports include: Downloading the score report request form and mailing it in Calling the ACT (this costs $15 extra just for the call and is ONLY for priority reports - again, I'll talk more about those in a minute) Sending a letter of request to the ACT (instructions can be found at this link) To find the correct ACT college code for these other score reporting methods, use this link. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Types of ACT Score Reports There are three different types of ACT score reports. I'll describe each type and why you might or might not decide to order it. Type 1: Free Reports Whenever you register for the ACT, you have the option to send four free score reports.This is an enticing offer, but it can hurt you if your scores don’t end up being up to par, and you might not even know where you’re applying yet. Overall, I’d say it’s better to forgo the free reports and wait until you get your scores back.Unfortunately there is no fee waiver available for score reports, but as I said, most schools will allow you to use Score Choice and just send your best score to avoid the extra fees. Type 2: Regular Reports Regular reports (reports sent after the free score report period) cost $12 per test date per school.This is another reason why it’s to your advantage to use score choice - it's in your best interest to send the minimum number of score reports to reduce your financial burden. After the ACT gets your regular score report request, it will take about one week for them to process it and send it to your school of choice.Reports are delivered depending on the schedule of the school, but it’s almost always within two weeks or so of your request. Type 3: Priority or Rush Reports Priority reports for the ACT cost $16.50 per test date per school.These are processed two days after the ACT receives your request, as opposed to a week after the request for regular score reports.Priority reports should reach your school within 3-4 business days of your request.These reports can only be sent within the US. Be careful with rush reporting, because some schools that only receive scores electronically may not review these types of reports any faster than regular reports.Read more about when to order rush reporting here. Your priority score report is strapped to the back of a cheetah by the ACT - the cheetah's brain has a GPS implant. Some admissions officers might get bitten, but it WILL be there in time. Summary The process of sending your ACT score reports shouldn’t be too challenging if you know what to expect.Remember that most schools allow score choice, and many of them offer superscoring as well. You should check with your colleges of choice about their policies.You should also be sure you’re ordering reports with enough time to spare so they make it in with your application. Priority reports should be a last ditch option. As long as you'reaware of deadlines and know your options, sending ACT scores to colleges is a cinch! What's Next? Want to get a more in-depth look at your ACT scores and use them to study for the next test? Learn more about ordering Test Information Release. Also check out this article for more information onhow to get and interpret your ACT score results. Not sure whether you should take the ACT with or without Writing? Find out which collegesask for the Writing section. Disappointed with your ACT scores? Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically. Have friends who also need help with test prep? Share this article! Tweet Samantha Lindsay About the Author Samantha is a blog content writer for PrepScholar. Her goal is to help students adopt a less stressful view of standardized testing and other academic challenges through her articles. Samantha is also passionate about art and graduated with honors from Dartmouth College as a Studio Art major in 2014. 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Humanistic Psychology Essay Example | Topics and Well Written Essays - 750 words

Humanistic Psychology - Essay Example She is profile who can be counted upon and can rise to the occasion to help the team in crisis. The humanistic approach with its spotlight on the human ability for integrity, resourcefulness and autonomy and its scrutiny of individuals as a sacred, cogent, decisive and sovereign beings did not come up within the sixties, there had been early on precursors of this discipline of thought. Alfred Adler (1870-1937) was one of the former psychologists to diverge with the Freudian analysis. With time, Maslow initiated to mull over citizens with high control to be most entirely human plus ensued to investigate the finest of human nature, the most intellectual, as well as the most realizing personalities (Monte, 1999, p. 737). Maslow initiated to associate the high control sentiment by way of a self actualizing propensity. The Maslow's Hierarchy of needs is how we a an individual can come to a decision on the motivational strategies that can be useful towards always Andrea in order to be able to make her more productive .Maslow also illustrated eight behaviors that can show the way to self actualization (Maslow in Frager & Fadiman, 1998, p. 450). 5. Verdict, if the above stages would be kept in mind, and then motivational theories be designed they will for sure give in the ability of life alternatives; she will also build up a more precise perception. 7. 6. Self improvement in the sagacity of learning to utilize our aptitudes to the fullest. This is a continuing procedure. 7. Crest understanding are split seconds of self actualization also could be depicted as the moments of ecstasy, dread, conjecture or else delight. Doing what guides the way to these understandings that can help individuals self actualize. 8. The need of Ego ramparts, otherwise being attentive of the mode in which the individuals disfigure their imagery of authenticity whenever we strive to secure our self-image moreover being able to plummet that behavior when apposite. An investigation tool described individual Orientation account has been industrialized (Shostrom 1963) as a consistent determine of self actualization that has show the way to additional experimental investigation into the region. Conclusion: As it prevails the more humanistic psychology has provided us individuals with a more fresh and innovative technique to a new way to look at human nature that is positive and holistic and has impacted on the fields Applying a more humanistic approach to wards Andrea would definitely motivate her in the long run. She is somebody, who is successful in her career and a hard worker too. She believes in maintaining a certain level of lifestyle and status in society. But along with all of this. Because she has kept herself so busy in attaining and hence forth maintaining it

Critical Thinking Exercises Essay Example | Topics and Well Written Essays - 1000 words

Critical Thinking Exercises - Essay Example As a consultant, the data that should be reviewed and analyzed to determine whether the Ford Motor Company is discriminating against their employees because of age is the following: the age of the employees, the year the employees was hired, and whether the employees have reached or is approaching the age of retirement. First, the age of the employees would be evaluated because the lawsuits were claiming that the Ford Motor Company is discriminating against age. Should the Ford Motor Company be discriminating against age, the ages of most employees should range within the younger age brackets, depending on the age after which the Ford Motor Company considers employees to be "older." Second, the year the employees were hired is important because, in the Title VII class action age and reverse discrimination suit, President Jacques Nasser was accused of eliminating older employees because he wanted to build his management team with younger employees. The year the employees were hired would help determine whether the employees were employed on with the Ford Motor Company during Nasser's presidency. Lastly, whether employees have reached or are approaching the age of retirement is important because it would settle the reason why older employees who have reached or are approaching the age... Additionally, the Ford appraisal system is fair in that it rates the employees on job performance. Employees should perform their job well in order to maintain their position at the company. Ford has much to offer their employees, and they probably adopted the forced-discrimination approach to eliminating their employees because they needed to eliminate the employees that were employed but not performing their jobs well. 8.1 - Workplace Diversity Training The diversity program that will be designed for incoming freshman will, first, consist of training towards all of the ethnicities of the university. Further, all ethnicities of the university will be represented because the freshman will, most likely, encounter all of the ethnicities at least once during their term as a student at the university. Second, the diversity program will consist of training for both male and female students. Women are not the only ones that have problems with racial comments or sexual harassment in the workplace. Men are also subjected to this treatment. As a result, the training should be geared towards both men and women. Third, the freshman will be entered into groups where they will role-play situations in which they might find themselves. All ethnicities of the university might not be represented in the students present, but the role-plays will include a script for all ethnicities.Males will discover diversity and harassment in the workplace from a female's perspective, and the females will get to portray the males. The different ethnicities will have a chance to portray another ethnicity and realize the situations with which they are presented. The diversity program will also have training