Summary Critique About Article the Science of Desire Essays

Summary The article The Science of Desire presents ethnography and its proponents play an important role in modern business world. Author Ante began with an example, the satellite-radio war, to show how ethnography worked in business. In satellite-radio war, Sirius Satellite Ratio made a team of social scientists, designers, and ethnographers. Through studying customers’ habit of listening to music, watching TV and reading magazines, the team concluded several facts that can defeat competitors. Then, depending on the research, Sirius launched its new product, the Sirius S50. Later, as the company’s wish, the S50 became one of the hottest sellers in that season. How does ethnography work in business? Many examples show brainstorms†¦show more content†¦Therefore, GE shares prototypes with customers. Furthermore, instead of currying favor with executives, it works closely with engineers to solve technical problems. Third, ethnography transforms a culture. From 1990s, Intel, a big corporation that does not market directly to consumers, brought in ethnographers at the highest levels of management in order to focus on consumer products more. In past years, Intel developed its wireless Centrino mobile technology by studying Alaska’s fishers; Intel began to develop medical technology for the wave of retiring boomers by studying the elderly; Intel developed $500 Community India PC by studying rural Indian condition. In order to do better in ethnography research, Intel created a network of â€Å"platform-definition centers† in Bangalore, Cairo, Sà £o Paulo, and Shanghai. Although some ones in the company still does not believe ethnography, with anthropologists’ help, indeed engineers and other had better get used to it. Critique Generally, I agree with the principles of this article. At first, let’s look at what is ethnography. According to the definition in the website Wi kipedia: Ethnography (Greek á ¼â€ÃŽ ¸ÃŽ ½ÃŽ ¿Ãâ€š ethnos = people and ÃŽ ³Ã ÃŽ ¬Ãâ€ ÃŽ µÃŽ ¹ÃŽ ½ graphein = writing) is a genre of writing that uses fieldwork to provide a descriptive study of human societies. Ethnography presents the results of a holistic research method founded on the idea that aShow MoreRelatedThe Science Of Desire : Ethnography And Its Proponents Play1144 Words   |  5 PagesSummary The article The Science of Desire presents ethnography and its proponents play an important role in modern business world. Author Ante began with an example, the satellite-radio war, to show how ethnography worked in business. In satellite-radio war, Sirius Satellite Ratio made a team of social scientists, designers, and ethnographers. Through studying customers’ habit of listening to music, watching TV and reading magazines, the team concluded several facts that can defeat competitors. ThenRead MoreAre Violent Video Games Are Harmful To Children And Adolescents?1729 Words   |   7 Pageslong-standing debate that violent video games are harmful to the rising generations. The article that was selected to be critiqued is, â€Å"Are Violent Video Games Harmful to Children and Adolescents?†. The purpose of this paper is to analyze and critique the research methods and conclusions included by the author of the article. Summary Author, Steven F. Gruel, argues that there is an overwhelming amount of science and research that supports the claim that video games that are violent are indeed harmfulRead MoreMary Shellys Frankenstein and the Consideration of Psychological Traumas Women Face in the Lack of Control Over Their Reproductive Organs1798 Words   |  7 Pagestheir reproductive organs. II. Introduction Women throughout the world have experienced psychological trauma over the lack of control over their reproductive organs and whether this trauma has been associated with giving birth when they did not desire to do so or being disallowed to conceive when they desired to conceive, this trauma is very real and evidence in Mary Shellys Frankenstein. III. Methodology The methodology of this study is qualitative in nature. Qualitative research is interpretiveRead MoreEarly Mortality : Review Of The Charleston Heart Study1089 Words   |  5 PagesEarly Mortality: Review of the Charleston Heart Study A Critiquà © Submitted by [Your Name] El Centro College Psychology 23xx, Section 5xxxx, Fall 2013 Abstract Workaholism is a disorder that has ruined the lives of many individuals. The need to work can over shadow and dominate a person. Workaholism is a disorders that is driven by the person themselves. Shifron (1999) writes that the disorder itself not only dramatically affects the person but â€Å"also negatively affects the individual’sRead MoreU.s. Bush s Administration On Foreign Policy Over The Last Forty Years1717 Words   |  7 Pageswidespread debate over the Bush administration s foreign policy led to greatly renewed interest among scholars about the practice and consequences of unilateralism. Although the concept of unilateralism is used very prominently by scholars and pundits, analysts typically employ the term without specifying it. Given the plethora of different meanings of the term, it is incumbent to be precise about the particular definition that is being used. It is only recently that scholars have moved to establish detailedRead MoreDoes Elevation Head of the Bed Reduce Risk Ventilator Associated Pneumonia5066 Words   |  21 Pagesand question are developed. This essay will tell where and how to search for relevant facts. This essay will focus on the critique part as well. Two selected journal articles will be critiqued, discussed, to recommend and evaluate the strength and the weakness of the published. Main body: Developing the topic: Topic will be chosen first by writer and learn deeply about the content of the journal of a research study. Ventilator associated pneumonia (VAP) is defined by the AmericanRead MoreThe Effect Of Western Culture1873 Words   |  8 PagesArticle Summary This article is focused on the effects of western culture, particularly the modern ideals of ultra-thin bodies, on non-western women. The author, Jaita Talukdar, decided to spend some time in India in order to conduct research on the topic. During her stay, she discovered many different things about these Indian women, including what motivates them to want to lose weight, their opinion on the current standards of beauty in western culture, and how these ideals have become ingrainedRead MoreLiterature Review2802 Words   |  12 PagesMarketing Science, 21(1), 1-12. Prepared by Michael Ling Email: msc_ling@yahoo.com.au Note: Michael Ling is the sole author of this document. You’re welcomed to use its contents but, as a courtesy, please quote the source of this paper http//www.michaelling.net/ Page 1 Prepared by Michael Ling Introduction The following two articles are examples of „positivist‟ and „interpretive‟ styles of research in the marketing discipline. Section A provides a brief introduction about the two articlesRead MoreWho Is an Entrepreneur2954 Words   |  12 PagesContents Introduction 2 Short Summary 2 Common/different aspects of the paper 2 Conclusions 6 References 7 â€Å"Who is an entrepreneur?† Introduction â€Å"Who is an entrepreneur?† is a question that aroused many controversies and debates. Among many articles that talks about the entrepreneur and the process of entrepreneurship I will focus on three articles that tried to answer this question or demonstrated the uselessness of the question. Analyzing many different pointsRead MoreMarketing And Sustainability From The Perspective Of Future Decision Makers Essay2085 Words   |  9 Pagesaspect. Marketing is formulated by the approach of satisfying customer’s wants and needs, segmentation, targeting and positioning and meeting organizations objectives. To function effective marketing is to create awareness, market research and create a desire for a product or service to name a few. Every person in an organization is responsible for marketing. Drucker (1954) stated that ‘Marketing is not only much broader than selling. It is the whole business seen from the point of view of the final result