How to Prepare Your Content Before Migrating to a Digital Asset Management System Part One - The Writers For Hire

HOW TO PREPARE YOUR CONTENT BEFORE MIGRATING TO A DIGITAL ASSET MANAGEMENT SYSTEM: PART ONE If you’re thinking about migrating to a digital asset management (DAM) system, you likely have one key goal: to centralize your content so that it’s more easily retrieved, edited, and shared. And DAM is the ideal solution for many organizations. But before you migrate, it pays to do some preliminary work so that your content is ready to be transferred. We’ll talk about how to do that in this 2-part series, but first, let’s address some basic issues. What is a Digital Asset Management System? You likely use a primitive form of DAM right now, even in your personal life. For instance if you organize your files into folders, you are centralizing them in a way that makes sense to you. That way, when you need to find a document, you have a hierarchy of file folders that you can sift through to retrieve the desired file. A DAM works much the same way, but instead of the system making sense to only the creator, it works across an entire organization. Its core competency is to centralize all digital assets, and then make it easy for employees, partners, or other authorized users to find, edit, use and share the content. Some types of content stored on a DAM system are: Digital documents Images Videos Audio files PDFs Removable media on flash drives, CDs and DVDs Digitized analog media such as slides, prints, and negatives What are the Benefits of DAM? To make the best use of digital assets, they must be properly structured in order to increase organizational efficiency.Tweet this A DAM system does that in 4 main ways: By organizing documents into pre-defined classifications, millions of pages can be corralled into a system that makes sense to everyone who uses it. User governance. Not all content is meant to be public, and DAM can help restrict access to sensitive assets. Audits. It helps to know when a document was last updated, edited, or used and DAM systems keep detailed records. Through the use of unique metadata, which we cover in-depth in part 2 of this series, end users can easily retrieve the assets they need. How to Find Your Existing Data The first step in preparing your data is to locate all of the assets you currently own. According to Kevin Gavin, CMO at Canto.com, it’s common for digital assets to be scattered across a lot of storage platforms like Google Drive, Dropbox, SharePoint, and other file storage systems. â€Å"Our customers usually start with the content owners who already know where they are storing various assets and ask them to provide an inventory of digital assets to be centralized in the DAM,† he says. Amy Chan, SR Product Marketing Manager at Extensis agrees that identifying the key stakeholders and asking them to deliver the assets that need to be cataloged is the best way to accomplish the task, but she doesn’t believe it needs to be done in one step. â€Å"This can happen in multiple stages,† she says, â€Å"with the first focused on the primary assets the organization wants to include in the DAM.† She notes that with Portfolio, her company’s DAM solution, additional assets can be identified and added at a later time. Some of the types of stakeholders that may own content in your organization are: Marketing team leaders Creative team leaders Visual and audio specialists Content creators Customers Distributors Vendors Customer service representatives Social media campaign managers Sales representatives IT department members Deciding Which Content to Migrate and What to Leave Behind Once you have an inventory of all the digital assets, it’s time to determine what you will migrate and which files you will delete or archive. For example, some content will be outdated, no longer used, or duplicated. Gavin says the best approach to deciding what should stay and what should go is: â€Å"If in doubt, centralize it in the DAM.† He says that the cost of storing the files is relatively small unless you’re storing high-resolution video files, so best practice is to centralize the storage of all digital assets in the DAM. â€Å"Once they are centralized, then you can run reports and see which assets are being used and which ones are not. Those that are not being used are candidates for deletion or for transfer to archive storage.† Chan has a different approach. She suggests first defining the goals of the DAM, and then having all stakeholders agree to them. â€Å"This can be based on the greatest challenges the organization is facing with their digital assets,† she says. For example, if out-of-date or unapproved assets are being used, identifying those assets and archiving them should be the driving factor in deciding which content to migrate.    The Next Step: Adding Metadata Now that you’ve located your content, organized it, and deleted any duplicates, it’s time to add metadata to it so end users will be able to find it easily. This is a big topic so we’ll cover it in part two of this series.

Fahrenheit 451 Themes and Literary Devices

Fahrenheit 451 Themes and Literary Devices Ray Bradbury’s 1953 novel Fahrenheit 451 addresses complex themes of censorship, freedom, and technology. Unlike most science fiction, Fahrenheit 451 does not view technology as a universal good. Rather, the novel explores the potential for technological advancement to make humans less free. Bradbury investigates these concepts with a straightforward writing style, employing several literary devices that add layers of meaning to the story. Freedom of Thought vs. Censorship The central theme of Fahrenheit 451 is the conflict between freedom of thought and censorship. The society that Bradbury depicts has voluntarily given up books and reading, and by and large the people do not feel oppressed or censored. The character of Captain Beatty provides a concise explanation for this phenomenon: the more people learn from books, Beatty tells Montag, the more confusion, uncertainty, and distress arises. Thus, the society decided that it would be safer to destroy the books- thus restricting their access to ideas- and occupy themselves with mindless entertainment. Bradbury shows a society that is clearly in decline despite its technological advances. Montag’s wife Mildred, who serves as a stand-in for society at large, is obsessed with television, numbed by drugs, and suicidal. She is also frightened by new, unfamiliar ideas of any kind. The mindless entertainment has dulled her ability to think critically, and she lives in a state of fear and emotional distress. Clarisse McClellan, the teenager who inspires Montag to question society, stands in direct opposition to Mildred and the other members of society. Clarisse questions the status quo and pursues knowledge for its own sake, and she is exuberant and full of life. The character of Clarisse offers hope for humanity explicitly because she demonstrates that it is still possible to have freedom of thought. The Dark Side of Technology Unlike many other works of science fiction, the society in Fahrenheit 451 is made worse by technology. In fact, all the technology described in the story is ultimately harmful to the people who interact with it. Montag’s flamethrower destroys knowledge and causes him to witness terrible things. The huge televisions hypnotize their viewers, resulting in parents with no emotional connection to their children and a population that cannot think for itself. Robotics are used to chase down and murder dissenters, and nuclear power ultimately destroys civilization itself. In Fahrenheit 451, the only hope for the survival of the human race is a world without technology. The drifters that Montag meets with in the wilderness have memorized books, and they plan to use their memorized knowledge to rebuild society. Their plan involves only human brains and human bodies, which represent ideas and our physical ability to implement them, respectively. The 1950s saw the initial rise of television as a mass medium for entertainment, and Bradbury was very suspicious of it. He saw television as a passive medium that required no critical thinking the way reading did, even light reading done just for amusement. His depiction of a society that has given up reading in favor of the easier, more mindless engagement with television is nightmarish: People have lost their connection to one another, spend their time in a drugged dreamland, and actively conspire to destroy great works of literature- all because they are constantly under the influence of television, which is designed to never disturb or challenge, only to entertain. Obedience vs. Rebellion In Fahrenheit 451, the society at large represents blind obedience and conformity. In fact, the characters of the novel even assist their own oppression by voluntarily banning books. Mildred, for example, actively avoids listening to or engaging with new ideas. Captain Beatty is a former book lover, but he, too, has concluded that books are dangerous and must be burned. Faber agrees with Montags beliefs, but he is fearful of the repercussions of taking action (though he ultimately does so). Montag represents rebellion. Despite the resistance and danger he faces, Montag questions societal norms and steals books. However, its important to note that Montags rebellion is not necessarily pure of heart. Many of his actions can be read as resulting from personal dissatisfaction, such as angrily lashing out at his wife and attempting to make others see his point of view. He does not share the knowledge he gains from the books he hoards, nor does he seem to consider how he might help others. When he flees the city, he saves himself not because he foresaw the nuclear war, but because his instinctive and self-destructive actions have forced him to run. This parallels his wife’s suicide attempts, which he holds in such contempt: Montag’s actions are not thoughtful and purposeful. They are emotional and shallow, showing that Montag is a much a part of society as anyone else. The only people shown to be truly independent are the drifters led by Granger, who live outside of society. Away from the damaging influence of television and the watching eyes of their neighbors, they are able to live in true freedom- the freedom to think as they like. Literary Devices Bradbury’s writing style is florid and energetic, giving a sense of urgency and desperation with lengthy sentences containing sub-clauses that crash into each other: â€Å"Her face was slender and milk-white, and it was a kind of gentle hunger that touched over everything with a tireless curiosity. It was a look of almost pale surprise; the dark eyes were so fixed to the world that no move escaped them.† Additionally, Bradbury uses two main devices to convey an emotional urgency to the reader. Animal Imagery Bradbury uses animal imagery when describing technology and actions in order to show the perverse lack of the natural in his fictional world- this is a society dominated by, and harmed by, a total reliance on technology over the natural, a perversion of the ‛natural order.’ For example, the opening paragraph describes his flamethrower as a ‛great python’: â€Å"It was a pleasure to burn. It was a special pleasure to see things eaten, to see things blackened and changed. With the brass nozzle in his fists, with this great python spitting its venomous kerosene upon the world, the blood pounded in his head, and his hands were the hands of some amazing conductor playing all the symphonies of blazing and burning to bring down the tatters and charcoal ruins of history.† Other imagery also compares technology to animals: the stomach pump is a snake and the helicopters in the sky are insects. Additionally, the weapon of death is the eight-legged Mechanical Hound. (Notably, there are no living animals in the novel.) Repetition and Patterns Fahrenheit 451 also deals in cycles and repeated patterns. The Firemen’s symbol is the Phoenix, which Granger eventually explains in this way: â€Å"There was a silly damn bird called a Phoenix back before Christ: every few hundred years he built a pyre and burned himself up. He must have been first cousin to Man. But every time he burnt himself up he sprang out of the ashes, he got himself born all over again. And it looks like were doing the same thing, over and over, but weve got one damn thing the Phoenix never had. We know the damn silly thing we just did.† The ending of the novel makes it clear that Bradbury views this process as a cycle. Humanity progresses and advances technology, then is destroyed by it, then recovers and repeats the pattern without retaining the knowledge of the previous failure. This cyclical imagery pops up elsewhere, most notably with Mildred’s repeated suicide attempts and inability to remember them as well as Montag’s revelation that he has repeatedly stolen books without doing anything with them.

Robert kennedy Essay Example | Topics and Well Written Essays - 500 words

Robert kennedy - Essay Example Accordingly, this essay, drawing on Robert Kennedy’s posthumous chronicle, Thirteen Days, demonstrates the role of diplomacy and negotiations in the successful dissolution of the crisis (Kennedy, 2011). Essentially, the end of the Cuban missile crisis is credited to the successful missile swap between the US and the Soviet Union. The United States agreed to withdraw their missiles targeting Turkey within six months, on the condition that the USSR withdrew their missiles from Cuba. However, the success of this agreement hinged on the ability of Presidents Kennedy and Khrushchev to streamline their national interests and understand and rationalize the impending collision course they were headed towards, and steer both nations-and the entire world-- away from the threshold of reciprocally guaranteed destruction. Consequently, this state also depended on the effectiveness and ability of the people surrounding both presidents, to provide lucid advice regarding the most appropriate action to solve the crisis. According to the confessions by Theodore Sorensen, JFKs former speechwriter, JFK approached the crisis using bilateral negotiations with Moscow and within his advisory council otherwise known as the ExComm. The ExComm, was established by JFK at the beginning of the crisis to provide him with advice, and comprised of most of his trusted advisers. These negotiations played a critical role in developing an understanding between the two presidents for a peaceful dissolution of the crisis. Conversely, the ExComm officials exhibited divergent positions on the crisis: one group favored the opinion of blockading Cuba while the other group preferred some kind of military action against Cuba. However, Robert Kennedy diffused the standoff in the ExComm by likening an attack on Cuba by the US with the Pearl Harbor strike by the Japanese and ensured that his brother chose for the less violent, more

How East-Asian Martial Films Have Influenced Hollywood Cinema Literature review

How East-Asian Martial Films Have Influenced Hollywood Cinema - Literature review Example This genre has been known to incorporate richly detailed choreographed action scenes with high-flying kicks and martial art techniques. When it was first seen in Asia, it was far-removed from the American film genre and style. However, it soon became a common feature in the Hong Kong film industry (Michallet-Romero, 2003). While trying to preserve the traditional stories of Chinese heroes, Hong Kong film directors translated martial arts techniques into film and in the process influenced the Hollywood film industry. The Wuxia tales in Chinese history were representations of male and female sword masters who represented much heroism in their actions (Garnet, 1999). These tales of heroism were developed in an era dominated by Confucianism and the teachings of this religion. Confucius was very much focused on loyalty, obedience, and on fulfilling one’s duty to one’s family. The father was considered the head of the household and as such total respect was owed him by the re st of the family (Morgan, 2001). Confucius also advocated the belief that those who were stronger must protect the weak, the aged, and those who were unable to defend themselves. Confucius also supported the ideal leader, ordering his warriors to live their lives with dignity and with valour. From these teachings grew wuxia literature. This literature was also enriched by the stories of the Buddhist religious leader Siddartha Gautama (Michallet-Romero, 2003). Buddha’s teachings incorporated philosophical beliefs to the wuxia tales and also advocated the idea of alleviating the sufferings of man. Physical disciplines were later associated with Buddhism and Confucianism and these movements were meant to enhance a person’s chi, which is considered to be the life force of all beings (Michallet-Romero, 2003). ... iplines were later associated with Buddhism and Confucianism and these movements were meant to enhance a person’s chi, which is considered to be the life force of all beings (Michallet-Romero, 2003). From these movements Kung Fu would soon evolve. The Wuxia tales presented the image of the hero – either male or female – as one who is able to wield a sword skilfully, travelling to distant lands and carrying out heroic deeds in defence of the powerless and the weak. These heroes were often known to travel alone, exemplifying their strong skills in martial arts and sword play (Desser, 2002). The relationship of master and student within these stories were also apparent. The wuxia tales also presented the virtues of justice, valour, and sacrifice for the greater good of the people. The protagonists were also usually of common lineage and with skill and training gained much prestige (Birrell, 1999). This protagonist was very much different from the protagonists portra yed in Western stories where the heroes were often of noble blood. Wuxia folklore eventually made its way into the common and the noble people of China and these stories were retold with slight changes in their characterizations, making them darker and flawed and somehow representing a danger to those who were weak. Due to these changes in their characterization, the heroes were often made to confront their dark side as well (Birrell, 1999). Eventually however, this wuxian hero would be able to redeem himself by favouring the original teachings of Buddhism and Confucianism, harnessing enough chi to make the ultimate sacrifice for the people. These wuxia tales became popular forms of literature in China and they became common themes among travelling groups of actors in China. When the Peking Opera was

Advertising in Schools Essay Example for Free

Advertising in Schools Essay Although this semester our class has discussed the different types of advertising in the marketplace, one technique that was not discussed is that of advertising in schools. This idea is a growing technique that if conducted the right way, could perhaps benefit not only corporate organizations, but also schools and students. However, there are many critics, along with parents that feel advertising in schools is a horrible idea and could only lead to harm. Many advertisers view children as a profitable three-in-one market. That is, 1) As buyers themselves 2) As influencers of their parents purchases, and 3) As a future adult customer. See more: Recruitment and selection process essay Every year, children have an estimated $15 billion of their own money, of which they spend $11 billion of it on products such as toys, clothes, candy and snacks. Children also influence at least $160 billion in parental purchases. Generally speaking, todays children have more money to spend than ever before. Companies know this and find that advertising to the youth of the nation can be beneficial and lead to future dedicated customers. Because of the increase in childrens spending power in recent decades, advertisers have closely targeted children as consumers. New advertising strategies aimed at children have been steadily growing and expanding. The toy-related program, or program length commercial (which is just like a infomercial) is developed to sell toys, and stirred public attention and debates. Along with this form of advertising, 900-number telephone services were accused of being aimed at children. In the 1980s, children got their own TV networks, radio networks, magazines, newspapers, kids clothing brands, and other high-price items such as video games and other high-tech products. Other new advertising strategies include kids clubs, store displays directed at children, direct mailing to children, and sponsored school activities. At first glance, selling corporate sponsorship rights to pay for school activities looks like a win-win situation. Needy schools get resources they need. Companies get new marketing opportunities that can build brand loyalty. After all, advertising in schools is nothing new. Districts have long used ads from local businesses to help pay the costs of school newspapers, yearbooks, and athletic programs. Even here at CBU our athletic department sells ads for Sports Media Guides to local institutions as well as national organizations. A growing number of companies are offering schools money for a chance to market their products directly to students. As budgets shrink, schools must find ways to get extra funding. Many schools are doing away with fund-raising and have begun to look at corporate dollars to fund just about everything. Signing contracts with these companies seems like an easy way to get the money they need. Schools need funding for in-school activities and equipment, and, in order to reduce the number of children going home to empty houses, they need to fund many after-school activities. Product advertisements can be found almost everywhere in schools. They are most frequently found in stadiums, gymnasiums, school cafeterias, hallways, and on textbook covers. Some schools across the nation are even putting advertisements on school buses. So what types of advertising are out there in our schools? There are different categories that ads can fall into. The following categories can represent most the advertising techniques used in our schools today and give a description of how they work. Types of Advertising 1) In-school advertisements In-school ads are forms of advertising that can be found on billboards, on school buses, on scoreboards, in school hallways, in soft drink machines, or on sports uniforms. This type of advertising is also found in product coupons and in give-aways that are given to students. 2) Exclusive rights contracts A company gives money to schools that carry ONLY their products. Extra money can also be given if a schools sales exceed a certain amount(quota). 3) Corporate-sponsored educational materials and programs Sponsored educational materials include free or low-cost items which can be used for instruction. Examples of these may include; multimedia teaching kits, videotapes, software, books, posters, activity sheets, and workbooks. While some of these materials may be ad-free, others may contain advertising for the producer of the item, or they may contain biased information aimed at swaying students towards a companys product or service. 4) Corporate-sponsored contests and incentive programs This is where students compete for prizes by selling, buying or collecting labels for a certain product. These contests and incentive programs bring brand names into the schools along with the promise of such rewards as free pizzas, cash, points towards buying educational equipment, or trips and other prizes. 5) Ads in classroom materials and programs Ads in classroom materials include any commercial messages in magazines or video programming used in school. A perfect example of this type of advertising is Channel One. Channel One is a 12-minute daily news show for students in grades 6 through 12 that includes two minutes of age-appropriate ads for products like jeans and soft drinks. In exchange for airing the program each day at the same time for three years, Channel One gives schools a satellite dish, a cable hookup, a television monitor for each classroom, and an agreement to service the equipment for the three years. While some state school systems had originally said No to Channel One, the company reports to be present in some 350,000 classrooms. So what types of guidelines are set to insure that in-school advertising is done correctly and does not become overly exploited? Those who support the call for guidelines include educational groups such as the Association for Supervision and Curriculum Development, The National Parent Teacher Association, and the National Education Association. The Society of Consumer Affairs Professionals in Business(SOCAP) and Consumers International are two consumer interest groups that have formulated guidelines for sponsored materials. These guidelines suggest that education materials should be accurate, objective, clearly written, nondiscriminatory, and noncommercial. (Karpatkin Holmes) In dealing with the issues of in-school commercialism, Karpatkin Holmes suggest a three-pronged approach that includes: * Reviewing all sponsored materials and activities and holding them to the same standards as other similar items by using the SOCAP guidelines. * Pursuing noncommercial partnerships with businesses and rejecting the notion that it is ethical to bring advertising into the schools to provide materials or funds. * Begin the teaching of media literacy in elementary school, to educate children to be critical readers of advertising, propaganda, and other media messages. Groups that support advertising in schools have very strong arguments to back their case. It seems that there is a large area for investment in advertising in schools. It also appears that if handled correctly, advertising techniques in schools can lead to the raising of an overall helpful, efficient way to fundraise. Although advertising in schools may bring needed increases in funds, it is not without controversy. Many people are opposed to advertising in schools. They feel that children are being exploited for profit because big companies feel students are a captive, impressionable audience. Is there any way to balance the true goals and purposes of advertising in schools? Perhaps the best way is to have each school decide what amount and types of advertising in their schools is acceptable. And although advertising in schools seems to be a great way of obtaining funds for school activities, every school board should definitely be sure they know what they are getting into before signing any contracts with big time corporations. In-school Advertising Grace Farrell Promotional Strategy Dr. Peyton 12/02/02 Bibliography Chaika, Gloria. Education World. 1998 Education World. Consumers Union Education Services(CUES). 1990. Selling Americas Kids: Commercial Pressures on Kids of the 90s. Yonkers, N. Y. Karpatkin, Rhoda, H. and Anita Holmes. 1995. Making schools ad-free zones. Educational Leadership 53(Sep, 1):72-76. McNeal, James U. 1990. Kids as customers. New York: Lexington Books. McNeal, James U. Planning Priorities for Marketing to Children. The Journal of Business Strategy. 1991.

Students With Auditory Challenges and Mainstream Schools Essay

Students With Auditory Challenges and Mainstream Schools Hearing-impaired and deaf students can better succeed in life when educated in mainstream schools than being segregated in special schools because though they have special needs, they learn to communicate better with hearing individuals and can still attend special programs where teachers with special training can help them in their educational journey. Heather Whitestone, a deaf ballet dancer from Alabama, became the first Miss America with a disability, and Marlee Matlin fulfilled her dream of becoming a famous actress, despite her hearing disability. While many may look at these women in awe, by today’s standards, they are not handicapped. While they may be auditory challenged, the stereotypic disability label has been removed in lieu of a more descriptive, less demeaning alternative. Further, the way they view themselves and the way the public sees them weighs heavily upon their ability to live in a vociferous world. For deaf and seriously hearing-impaired children, many issues surface, particularly when considering educational. For many disabled children proper curriculum is not implemented in their education. Johnson has documented that deaf education largely fails, suggesting a lack of linguistic access to curricular content as well as low expectations. He proposes a new model, which encourages the early use of American Sign Language (ASL). Johnson, and other researchers at the Gallaudet Research Institute, insist that ASL will encourage both the ability to develop cognitive skills and improve the child’s chances to learn English (Johnson 45-7). The proposal includes teaching sign language as the child’s first language and encou... ... Markova, Dawna, PhD. How Your Child is Smart. Berkley: Conari Press, 1992. Marschark, Marc. Raising and Educating a Deaf Child. New York: Oxford University Press, 1997. Sawyer, Richard J. and McLaughlin, Margaret J., et al. â€Å"Is Integration of Students with Disabilities Happening?† Remedial & Special Education, 1 July 1994: 204. Schmetzke, Axel. â€Å"Disability-related Resources on the Internet.† Intervention in School& Clinic, 1 Nov. 1996: 69. Schwartz, Sue, PhD. Choices in Deafness: A Parents Guide. New York: Woodbine House, 1987. Vaughn, Sharon-Elbaum and Batya, E., et al. â€Å"The Effects of Inclusion on the Social Functioning of Students with Learning Disabilities.† Journal of Learning Disabilities 1 Dec. 1996: 598. Wilcox, Daryl J. and Wigle, Stanley E. â€Å"Mainstreaming Revisited: 20 Years Later.† Education 22 March 1997: 371-81.

Unit Assignment

Then, the paper will go into further detail about problems and, dilemmas, that accompanied the old traditional classification. As a consequence of this state of affairs, the psychological community all agreed upon one matter. In short, it's a fact of necessity, that the old terms, â€Å"projective† and â€Å"objective must be parted with. † Finally, substitute terms are needed to be designated as suitable the new placements, and, the community is all in agreement to simply refer to assessment tasks by their specific name. Unit 8 Assignment Historical use of the Terms Objective and ProjectiveMore than 10 years ago, psychologists have been labeling personality tests by dividing them into two separate types either the objective method or the projective method. Many people have seen them in documents, in the same exact way. Those two words continue to be seen in textbooks, in all types of articles, in graduate programs, and, generally all over the place. Historically, many psychologists have become used to utilizing these terms without fully realizing that they do not begin to define, the psychological personality assessment tests that, they are purported to identify. The terms â€Å"objective† ND â€Å"projective† are not only scientifically inaccurate, but problematic from a professional standpoint as well† (Bernstein, 2007, p. 202). Because, science is trying to keep up with today's times they are trying to eliminate those two terms, objective and projective from the lexicon. â€Å"In the interests Of advancing the science of personality assessment, we believe it is time to end this historical practice and retire these terms from our formal lexicon and general discourse describing the methods of personality assessment† (Meyer & Kurt, 2006, p. 223). The old descriptions do not accurately describe a human rationality.Historically, the methods that were used for describing personality assessment tests have always been divide d into two separate parts. The one section has been objective and the other section has always been projective. These words are ambiguous because they have several possible meanings and they are difficult to comprehend, distinguish or classify a certain type personality in these tests. It's like painting a picture with two different colors and trying to classify it, with only two colors. The results of this show that the terms are so unclear, and they have multiple meanings.Unfortunately, the terms objective and projective carry multiple, often unclear, meanings, including some connotations that are very misleading when applied to personality assessment instruments and methods† (Meyer & Kurt, 2006, p. 223). It is essential not to utilize these words as umbrella words because they do not cover everything they are purported to. â€Å"The old and familiar terminology of objective and projective personality tests has misleading connotations that will not Serve the field well as W e seek to have a more differentiated understanding of assessment methods† (Meyer & Kurt, 006, p. 24). Some other reasonable alternatives need to be agreed upon and utilized. These unsuitable words cannot be continued because they are misleading in terminology. â€Å"The unsuitable and primitive nature of the term projective is revealed when trying to arrive. It in umbrella label to characterize tasks as diverse as drawing one's family, telling stories in response to pictures, and stating what an ink blot looks like† (Meyer & Kurt, 2006, p. 224).Problems with Traditional Classification There cannot continue to be a broad-based paintbrush that is applied and entities to label all psychometric personality assessment tests. â€Å"Tests that are not so categorized will tend to be viewed less positively, regardless of psychometric data, because they are, after all, not objective† (Meyer & Kurt, 2006, p. 223). Because of the past, there is too much negativity surroundin g the term, projective. The terminology both, â€Å"objective† and â€Å"projective† are not necessarily what they seem. The term â€Å"objective† is a smokescreen for measures that can be just as subjective as anything else and the term â€Å"projective† is derived from untenable theoretical concepts that have anointed to create confusion in the field for a long time† (Chilliness, 2007, p. 197). Some other substantial problem is when the effects of a test cannot be duplicated by the same test more than one time. â€Å"If assessment psychologists did not derive overarching frameworks and terminologies for classifying psychological tests, those who use, study, or critique these tests would do it anyway.In this respect, it is better that an organizing framework be made explicit (and the logic underlying the framework spelled out in detail) than that multiple contrasting framework and labels emerge in isolation mongo different segments of the psycholo gical community† (Bernstein, 2007, p. 205). The volume of the dilemmas above have all been a culmination of psychologists and psychiatrists in this community and their opinions about the problems with traditional classification.