Marketing Essay Example | Topics and Well Written Essays - 2000 words - 23

Marketing - Essay Example In the past, the 4Ps (product, price, place and promotion) of marketing strategy were highly relevant mainly because of the three main reasons. They were lack of variety within the products, people were exposed to limited means of publicity and lastly promotional activities were more localised. The strategy therefore, was viable in the given restrained parameters and yielded results that satisfied both the customers and the retailers of the time (Shultz, 2001). Unilever had realized early that technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc. The internet has made it easy for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. One needs to be more open when Shultz say that it is the end-users who now control the markets rather than the marketers. Unilever understood the compulsions of the contemporary times and has adopted innovative and mix market strategy for its Axe products to meet the challenges from its rival companies in the global market. It is true that increased awareness among the customers has put more pressure on the marketers. Even though the customer base is increasing, it is becoming difficult not only to attract more customers but also to retain them. So, one need to add something ‘more’ on the existing products to make it more attractive without compromising much on the price. In fact, the more innovative the product and fancier the promotional techniques, the higher are its chances of capturing market space. Thereby, asserting that brands, advertising, and promotional techniques are very important tools of marketing. The Axe products have incorporated this marketing mantra in their strategy and maintained an edge over their

Evidence Based Management and Leadership Research Paper

Evidence Based Management and Leadership - Research Paper Example In the last decade, it has been accepted that in the medical industry the decisions should be evidence based because in this way they can be more careful regarding individual patient’s treatment. Using evidence based management actually provides a just and more explicit way of taking care of someone (Axelsson, 2005). Medical is a profession where everything starts with care and treatment, therefore the use of evidence based management is very much necessary in this field. The evidence may come through a deep research and the observations and in this way we can say that in the medical field the research regarding new innovations and the medicines are really needed.  It is the 21st century and now almost everything is revolutionized or at least running in a new direction and also at a faster pace than ever before. Therefore, we can say that old techniques and the formulas are obsolete now and there are many new techniques to replace the old ones. Medicine is a kind of professi on, which only become perfect with a lot of experience and practice. Along with the practice and experience, the importance of research and exploring new and creative innovation cannot be neglected here. Innovativeness and the creativity play an important role in building a good image of a leader. Therefore, we can say that evidence based management can also help for building a good and effective leader in the hospitals.There is a famous proverb that ‘to a hammer, everything looks like a nail’.

The prince of Verona Essay Example for Free

The prince of Verona Essay In this essay, I will be comparing the way the 400 years old William Shakespeares film Romeo and Juliet was transformed by Baz luharmann for the understanding of the modern audience. Romeo and Juliet was written by William Shakespeare 400 years ago. In the past plays were acted in the theatre. The plays were totally different from the way they are now. The theatre had a stage where the play was to be acted; this had an entrance and an exit. There was no lighting and no scenery; there was also a balcony on the first floor where some scenes were acted. Below the stage was where the audience stood to watch the play. There were also two galleries. At the top of the building there was a flag to show there was a play in progress. This is a sign for the illiterate population, who couldnt read notices. A Prologue is a piece of useful information before a play or story is acted. It tells us what we are supposed to expect. In Shakespeares time the narrator would have come out before the play started to deliver the prologue to the audience. This is very important as there is no form of scenery or lighting to describe the location or what is happening. Hence, the audience have to be attentive and listen to everything that is said in the play. This can be illustrated in this quotation In fair Verona, where we lay our scene. This is a typical statement a narrator will say when delivering the Prologue to inform the audience where the play is taking place. Baz Luhrmanns film has a totally different way of presenting the prologue. In this present day we have newscasters who give us information about what is happening internally and externally. This is the device Baz Luhrmanns uses. The film starts with a television set and a newscaster reading the news. This is the way the prologue is first presented. She talks about the setting in fair Verona, where we lay our scene, she talks about the main story and characters in this quotation two households both alike in dignity and she also says short statements which are a brief summary of the play. At the top right corner of the screen there is a picture of a broken ring and below it are these words; star crossed lovers. This illustrates that there is love and a broken relationship between two lovers in the film. Also the broken ring suggests that the lovers relationship will be but a short one as it is destined to end in tragedy. Also there is dramatic operatic music at the background; it suggests the film will most likely be a tragedy as is often seen in grand operas. The Prologue is delivered again. This is very different from the first time; it contains flashes of scenes in the film/ informative clips. This prologue has a voiceover of Friar. He is the perfect person for this job because he knows the story from the start to the end. The clips are very informative. The two towers with the names MONTAGUE AND CAPULET suggest wealth and probably business rivalry, which a modern audience would understand. It also shows they are both well-to-do families. We can also say they are of the same status: It also has shots of the statues of Jesus and Mary this shows a church is involved and it reflects the Catholic religion practised in Verona. There are also flashes of murder, city in flames, police aircraft. People in these flashes have worried and troubled looks on their faces. There is also this newspaper article with a caption ANCIENT GRUDGE. This explains that the two families have had this grudge for years and generations. This is because a modern audience is literate; the film director can use text on the screen, whereas Shakespeares original audience could not read. The line civil blood makes civil hands unclean is illustrated using the flashes of fire in the streets, bloodshed, and violence. Another major difference between the films is the names and appearance. In Shakespeares original play the heads of the families were just called Lady and Lord Capulet or Montague and to differentiate the families they would have probably used red clothes for a family and blue for another family. This is totally different in Baz Luhrmanns film. He gives the characters names. The Capulets are Fulgencio and Gloria. This suggests they originated from Italy. Caroline and Ted Montague are of north European origin. The audience are now aware that the families are both business rivals and from different communities. Their appearances also differ: the Montagues are blond and blue eyed and the Capulets have a Mediterranean appearance. Act 1 Scene 1 then begins and the music changes. The music that follows the film is a classic and tragic kind of music. It is giving the audience clues about immerse drama and tragedy of what they are to witness. It is a hi-life, hip-pop music followed by the arrival of the Montague boys. They arrive in a yellow car with the music turned on loudly. They wear bright-coloured beach shirts. Their car plate number even has Mi n, their family name on it. This entry is very common to the modern audience. It is the usual show-off of young boys from a rich background, who like to party and are carefree. The scene is well lit and shows a cool happy atmosphere. The music changes at the arrival of the Capulets. It is now a menacing kind of music. It sends a dangerous, serious, down-to-earth kind of music. The Capulets arrive in a stylish fashion with cowboy boots that have steel plates on them; they come in black official suits with bullet belts. They have a purposeful serious look. They portray the real bad-boys attitude, ready to fight. All this takes place in a gas station the equivalent of the public haunt of men. The Montague boys sight their enemy. They both start taunting each other. Abra Capulet starts it; it all seems like a comic. Then Tybalt who is Juliets cousin comes out, and takes a step further. The Montagues despite all their loud behaviour seen reluctant to fight, but Tybalt, who is a trouble- maker, brings out his gun and starts shooting. The Montagues start defending themselves, leading it to a real fight. It gets to a climax when Tybalt drops his cigar and the place goes up in flames drawing the attention of the police. The mayhem which follows is very familiar to the audience who see action movies. The Prince of Verona is updated to be the chief of police. He is the peace maker and makes a stand. He calls both head of the families and tells them if any fight reoccurs disturbing the peace of the streets they will pay for it with their lives. In conclusion, I think Baz Lurhmann has done a very good job. The music interprets and indicates the stage of the scenes. Instead of swords, they use guns which are a normal sight to a modern audience as they are used to watching action films. The dressing also speaks a lot of the characters, so does the body language, especially that of Tybalt: his looks, his pose and the way he carries himself suggest trouble. The violent scene shows irresponsibility and senselessness of the feud. It is this pointless violence that destroys the lives of the innocent lovers ROMEO AND JULIET whom the play is named after and whom we meet later in the play. Finally, I think the opening is very effective as everyone can understand through the clips and well delivered Prologue. The costume and setting of the scene are also important as it speaks to the Audience even if they do not understand the Shakespearean language.

Impact and Implications of International Trade Agreements

Impact and Implications of International Trade Agreements It also requires from its signatories to extend most-favoured-nation (MFN) status to other trading partners participating in the WTO. MFN status means that each WTO member receives the same tariff treatment for its goods in foreign markets as that extended to the â€Å"most-favoured† country competing in the same market, and in consequence eliminating any possible preferences or discriminatory activities. In 1995 the GATT became the World Trade Organization (WTO), which now encompasses more than 140 member countries, oversees four important international trade agreements: the GATT, the General Agreement on Trade in Services (GATS), and agreement on trade-related intellectual property rights and trade-related investment, which are called respectively TRIPS and TRIMS. Furthermore, GATT permits the formation of free trade areas and customs unions among WTO members. Free trade areas are characterized by elimination of all of tariffs on trade with each of the member countries, with simultaneously remaining autonomous in terms of determining their tariffs with non-members. One of the examples for such an area is included in the objectives of European Free Trade Association (EFTA), which is composed primarily of Scandinavian countries. A customs union constitutes a group of countries that eliminate all tariffs on trade among themselves but maintain a common external tariff on trade with countries outside the union. A good example of a formation of a customs union was the European Economic Community (EC) that came into force with the Treaty of Rome signed in 1957 by France, Germany, Italy and the Benelux. The Treaty provided for the establishment of a common market, a customs union and common policies[1]. Nowadays it is known as the European Union (EU), it includes twenty-seven European countries and it has gone beyond simply reducing barriers to trade among member states and forming a customs union. EU has achieved its greater economic integration by becoming a common market, which coordinates and harmonizes each country’s tax, industrial and agricultural policies. Many members have also formed a single currency area by replacing their domestic currencies with the euro. Nevertheless, many trade agreements not including duty reduction schemes are later on completed with the objective to arrange an FTA in the future. In cases of agreements including non WTO members, it is usually specified in the agreement that MFN rates will (continue to) be applied. Among many agreements without duty reduction schemes we can enumerate, for instance, the already mentioned Bilateral Investment Agreement (BIT), which set forth actionable standards of conduct that applies to the nation’s government in their treatment of foreign investors, including i.a. fair and equitable treatment, protection from expropriation and free transfer of means with full protection and security[2]. The amount of signed BIT’s has been constantly increasing, since 1990s from 446 signed agreements to over 2500 active BITs in 2007, according to United Nations Conference on Trade and Development (UNCTAD)[3]. To other agreements without duty reduction schemes we can include Foreign In vestment and Protection Agreements (FIPA), Economic Partnership Agreement (EPA), Trade and Investment Framework Agreement (TIFA), Economic Framework Agreement, or Partnership Cooperation Agreement. The growing trend of signing international trade agreements is irreversible in any region of the globe, and is becoming a dominant factor influencing immensely all of the international economic relations nowadays. The more of them are signed, the more urgent the need to assess their actual impact. Thus, it is crucial to correctly evaluate the potential impact of the agreements, especially during theirs negotiation phase. In the recent years there has been a large demand for impact assessment studies of trade agreements, both before and after negotiations. Conducting solid studies concerning their impact is considered to be particularly important for developing countries, because they need to adjust their policies in a way to diminish or completely avoid the possible negative effects and maximize potential benefits. Nevertheless, accurate impact assessment methodology it is not easy from the technical point of view, mainly because of the lack of economic theories which specialize in d eveloping countries. Thus, due to insufficient appropriate knowledge and support, it is difficult for the governments of developing countries to conduct a relevant policy from the economic studies[4]. Furthermore, in conducting an impact assessment analysis of the International Trade agreements it is important to be able to evaluate all of the potential gains, difficulties and implications. Economic theory since the middle of the 18th century has implied numerous advantages in lowering tariffs for most parties in most situations, and economists view the commitment to trade liberalisation as a welfare-maximizing pursuit. The main gain from trade was considered to derive from specialization on the basis of comparative advantage. Income is considered to be growing more rapidly in countries open to international trade than in those more closed to trade. This phenomenon is dramatically illustrated in China’s rapid growth after 1978, and India’s after 1991. These dates indicating when major trade reforms took place in those countries[5]. However we have to keep in mind, that although trade liberalisation in the form of international trade agreements may contribute to the overall national welfare, it is also responsible for disruptive consequences within societies by producing losers and gainers, such as import-competing industries and consumers respectively. Besides economic gains and losses, trade agreements also provide important political outcomes to the parties involved, as a consequence of facilitated international cooperation, institutionalized rules of reciprocity, monitoring and enforcement. It is especially important in terms of conducting impact assessment analyses of trade agreements for developing countries as I have previously written, for which they constitute an important institutional context within which they can build up their coalitions and improve their bargaining position in the global market. Moreover, developing countries prefer more defined rules and greater enforcement capacity. The main reason for this is the fear of marginalization or peripherality, namely the inability of developing countries to take advantage of trade liberalisation and emerging as full players in the international system[6]. Due to their international as well as domestic weaknesses, usually caused by their colonial past, these countries are more of the rule-takers rather than agenda-setters. As an illustration, countries like Brazil and India despite taking part in many negotiations they have repeatedly complained about their concerns being disregarded. The same applies to smaller d eveloping countries which have found it difficult to even take part in key decision making meetings. In addition, there even exist a phenomenon called â€Å"Third World Schizophrenia†, which was used by Mohammed Ayoob in his article â€Å"The Third World in the System of States: Acute Schizophrenia or Growing Pains?†[7] It illustrates the behaviour of developing countries trying to bring about systemic changes and aiming at adjusting to an international order, but as a result of their vulnerabilities and their past they also have the incentive to preserve the existing system of rules that ensures their very survival. As a consequence of these two pressures, decision-making centres of these countries are faced with conflicting demands, and thus this situation is referred to either as schizophrenic, or similar to the growing pains of adolescence. International trade agreements and the liberalisation process that follows them, besides being economically beneficial, it is also very often politically feasible. Due to the fact that some countries are legally binded by multilateral trade organizations and agreements, their lack of commitment may have punitive consequences of various types, depending on the nature of the agreement and its enforcement mechanism. Thus, governments tend to hide behind the possible consequences of lack of obedience that could range from the international disapproval to compensation of all the costs incurred as a result of this country’s actions. By claiming that their international commitments bind them to act freely, they are able to justify especially unpopular actions that are supposed to have longer-term benefits, and not solely in trade manners. This is why many of the programmes of economic and restructuralization reforms from the 1980s and 1990s, in particular those involving both controv ersial and possible distributive consequences for the society, were hidden in the shadow of international economic agreements and organizations[8]. Thus, it comes as no surprise that historically, countries have been reluctant to reduce trade barriers and enthusiastic to raise them, even though the classical trade theory states that gains from trade accrue to any country that lowers their trade barriers, irrespectively of what other countries do. Despite this promise of economic benefits coming from free trade, many states have chosen the path of protectionism throughout history. An example can be found in the case of the Great Depression period, when following the stock market crash of 1929, the US Congress adopted the Smoot Hawley Tariff Act in 1930 that raised US tariffs to an average of nearly 60% interest[9]. Explanation of this behaviour comes from the economic theory and the notion of â€Å"optimal tariff†, which tells us that it may be in the interest of a large economy to restrict trade at a certain â€Å"optimal† level, as it will be a change of the terms of trade in its favour. This obviously does not apply to small economies, for which liberalisation of trade or lack of it may bring different results, conditioned by many economic, political and social factors. For large economies this situation looks different, thus the optimal tariff may appear as a good solution to some of them. However, is it really an efficient one? The interpretation of this problem in terms of the game theory would imply that even though it is in each country’s interest to impose restrictions, the outcome of such action might be inefficient, especially in the long-term calculation. Once one large country will impose restrictions, the other might as well follow this behaviour, which would result in the overall decrease of global market efficiency and economic welfare. Thus, the best way of preventing such a mutually destructive situation from happening is by ensuring mutual reciprocity in trade commitments, which increases the economic gains as well as the output. In any case, mutual reciprocity being a foundation for most of the concluded trade agreements all over the world does not always guarantee their success. Multilateral trade agreements and organisations, such as the WTO, have been accused of inefficiency due to the problem with maintaining and extending the liberal world trading system, slow pace of trade liberalisation negotiations, and inadequate requirements for consensus among the members, which immensely limits the possible scope of reform of trade agreements. Moreover, some sectors such as trade in agriculture, textiles and apparel have not experienced any significant cuts in tariffs, and thus they had much less success, especially in comparison with, for instance, industrial goods. According to UNCTAD data, non duty-free trade still faces an average tariff of about 7% in manufacturing and about 18% in agriculture. All these arguments have raised many concerns, and in consequence many countries have turned away from the multilateral process toward more preferential agreements such as bilateral, or regional ones. An example of such an agreement is the North American Free Trade Agreement (NAFTA), which went into effect in January 1994. Under its terms United States, Canada and Mexico collectively agreed to phase out all tariffs on merchandise trade and to reduce restrictions on service trade as well as foreign investment over a decade[10]. Besides that there exist numerous trade agreements between particular countries, or group of countries, and their number is constantly increasing. It has been particularly observed in terms of Preferential Trade Agreements (PTAs). As of early 2014, there were more than 300 PTAs in force, about half of which also covered services. In 2013, almost half of world trade was taking place between countries that had signed a PTA and almost a third was regulated by deep trade agreements[11]. This increase in PTAs is mostly attributed to the greater promotion of trade among the parties that are signing a PTA, but it is also a good alternative for countries when multilateral negotiations run into difficulties. Moreover, it contributes to the emergence of â€Å"competitive liberalisation†, wherein countries are challenged to reduce trade barriers to keep up with the rest of the world. For instance, after NAFTA was signed and implemented, the EU aimed at signing an FTA with Mexico, in order to ensure that European goods would not be at a competitive disadvantage in the Mexican market. On the other hand, there are still many disadvantages associated with PTAs, such as discriminatory exclusion of certain countries, or the inability to reform certain issues, such as agricultural export subsidies on the bilateral or regional level[12]. Predominantly, it appears that international trade is increasingly more regulated and influenced by policies and instruments reaching beyond tariffs. As of 2013, technical measures and requirements coming from free trade liberalization and international trade agreements regulated about two-thirds of the world trade[13]. Both multilateral and preferential agreements will remain the future of the global economy, shaping its flows and regulating the distribution of wealth. There will always be pressures to include more standards and regulations, and there will always be those that argue that such agreements serve the interests of multinational corporations and not regular citizens. Nevertheless, keeping in mind that free trade contributes to the transfer of technology and knowledge, which is especially important for the developing countries in terms of improved economic welfare, we can not simply despise this concept without accurately evaluating all of its losses and gains. Internation al trade agreements do provide us with a greater measure of certainty in international relations, and they do provide developing countries with one of the few safeguards that they have against the powerful high-income countries. However, it is safe to say that they will continue to generate controversy, and there will always be an intense public discussion surrounding them, and the impact they make. [1] Europa, Summaries of EU legislation. Available from: http://europa.eu/legislation_summaries/institutional_affairs/treaties/treaties_eec_en.htm>. [6 January 2015]. [2] Legal Information Institute, Bilateral investment treaty. Available from: http://www.law.cornell.edu/wex/bilateral_investment_treaty>. [6 January 2015]. [3] United Nations Conference on Trade and Development, Quantitative data on bilateral investment treaties and double taxation treaties. Available from: http://unctad.org/en/Pages/DIAE/International Investment Agreements (IIA)/Quantitative-data-on-bilateral-investment-treaties-and-double-taxation-treaties.aspx>. [6 January 2015]. [4] Plummer M. G., Cheong D., Hamanaka S., ‘Methodology for Impact Assessment of Free Trade Agreements’, Asian Development Bank 2010, pp. 7-9. [5] Library of Economics and Liberty, International Trade Agreements. Available from: http://www.econlib.org/library/Enc/InternationalTradeAgreements.html>. [6 January 2015]. [6] Narlikar A., ‘The World Trade Organization: A Very Short Introduction’, Oxford University Press Inc., New York 2005, pp. 7-8. [7] Ayoob M. ‘The Third World in the System of States: Acute Schizophrenia or Growing Pains?’, International Studies Quarterly, vol. 33, no. 1, 1989, pp. 67-79. [8] Narlikar A., ‘The World Trade Organization: A Very Short Introduction’, Oxford University Press Inc., New York 2005, pp. 6-7. [9] Narlikar A., ‘The World Trade Organization: A Very Short Introduction’, Oxford University Press Inc., New York 2005, pp. 3-7. [10] Library of Economics and Liberty, International Trade Agreements. Available from: http://www.econlib.org/library/Enc/InternationalTradeAgreements.html>. [6 January 2015]. [11] ‘Key Statistics and Trends in Trade Policy 2014’, Trade Analysis Branch (TAB), Division on International Trade in Goods and Services, and Commodities (DITC), UNCTAD Secretariat, pp. 10-11. [12] Library of Economics and Liberty, International Trade Agreements. Available from: http://www.econlib.org/library/Enc/InternationalTradeAgreements.html>. [6 January 2015]. [13] ‘Key Statistics and Trends in Trade Policy 2014’, Trade Analysis Branch (TAB), Division on International Trade in Goods and Services, and Commodities (DITC), UNCTAD Secretariat, pp. 10-11.

The Swastika in MAUS Essay -- Maus Essays

The Swastika in MAUS The image of the swastika pervades Arthur Spiegelman's graphic novel MAUS. In a work where so much of the Holocaust has been changed in some way - after all, there are no humans in this version, only cats, mice, dogs, and pigs - we must wonder why Spiegelman chooses to retain this well-known emblem. To remove it entirely or replace it with another, invented symbol would completely disorient the reader; but some might claim that this is the effect at which Spiegelman is aiming. I believe it is not. Rather, Spiegelman uses the swastika to subtly remind the reader that while the guise in which events are presented may be somewhat unfamiliar, the novel is still a narrative of the Holocaust. The swastika, it has been pointed out, has always been a powerful symbol. Before Hitler's time, it was used across the world, often with the symbolic meaning of the sun, power, life force, or other superlatives - especially as a symbol for the Buddha. The Nazis co-opted this symbol only after much deliberation, and perhaps the Nazi regime never could have come into existence without the use of ideograms such as the swastika. The Nazis perverted this symbol by rotating it into a diagonal position and making it bolder than it traditionally was, therefore giving it more aggressiveness. Given the innate power of this symbol, Spiegelman would be hard-pressed to find an "alternative" for his depiction of the Nazis that could evoke the same response. The image found on the front cover of the book is clearly a Nazi swastika - the traditional, pre-Nazi swastika uses horizontal and vertical, not diagonal lines. However, to clarify who exactly is being identified with the Nazis, we must look to the stylized, angular cat's fa... ...entation of his father's Holocaust experience, it would be dishonest and unfair to do anything else. But then why is the swastika not only seen in places where it would have historically appeared - on Nazi flags, on the sides of Nazi vehicles - but also as a background image for a particularly gruesome event in the book and as a pattern formed by roads? It seems that this is intended to remind us that this is the Holocaust we are reading about. The blurb on the inside front flap states "Its form, the cartoon... succeeds perfectly in shocking us out of any lingering sense of familiarity with the events described." But this is not entirely true - by using the swastika, we are reminded that even though the characters are animals, this is still Holocaust history. The familiarity of the swastika still lingers in our minds and colors our perception of the entire story. The Swastika in MAUS Essay -- Maus Essays The Swastika in MAUS The image of the swastika pervades Arthur Spiegelman's graphic novel MAUS. In a work where so much of the Holocaust has been changed in some way - after all, there are no humans in this version, only cats, mice, dogs, and pigs - we must wonder why Spiegelman chooses to retain this well-known emblem. To remove it entirely or replace it with another, invented symbol would completely disorient the reader; but some might claim that this is the effect at which Spiegelman is aiming. I believe it is not. Rather, Spiegelman uses the swastika to subtly remind the reader that while the guise in which events are presented may be somewhat unfamiliar, the novel is still a narrative of the Holocaust. The swastika, it has been pointed out, has always been a powerful symbol. Before Hitler's time, it was used across the world, often with the symbolic meaning of the sun, power, life force, or other superlatives - especially as a symbol for the Buddha. The Nazis co-opted this symbol only after much deliberation, and perhaps the Nazi regime never could have come into existence without the use of ideograms such as the swastika. The Nazis perverted this symbol by rotating it into a diagonal position and making it bolder than it traditionally was, therefore giving it more aggressiveness. Given the innate power of this symbol, Spiegelman would be hard-pressed to find an "alternative" for his depiction of the Nazis that could evoke the same response. The image found on the front cover of the book is clearly a Nazi swastika - the traditional, pre-Nazi swastika uses horizontal and vertical, not diagonal lines. However, to clarify who exactly is being identified with the Nazis, we must look to the stylized, angular cat's fa... ...entation of his father's Holocaust experience, it would be dishonest and unfair to do anything else. But then why is the swastika not only seen in places where it would have historically appeared - on Nazi flags, on the sides of Nazi vehicles - but also as a background image for a particularly gruesome event in the book and as a pattern formed by roads? It seems that this is intended to remind us that this is the Holocaust we are reading about. The blurb on the inside front flap states "Its form, the cartoon... succeeds perfectly in shocking us out of any lingering sense of familiarity with the events described." But this is not entirely true - by using the swastika, we are reminded that even though the characters are animals, this is still Holocaust history. The familiarity of the swastika still lingers in our minds and colors our perception of the entire story.

Fiancial Problems :: essays research papers

Money? Can money buy everything? Can money buy love? I have a dilemma that I can't seem to figure out. I’m so confuse and don’t know what to do now. Things happened so fast that I wish I could freeze the hand of time so that I can think for a while. I remember I have been with someone for 6 months. Before we met each other many of my friends been talking about her. When I first saw her I have this weird feeling inside of me and for the first time in my life I felt in love. So we talked and a couple days later we got hooked up. We were very happy and truly in love with one another, but unfortunately ever since we hooked up, both of our luck has gradually went down. She was worst than mine. I mean we were really in bad lucks, which created trouble and problems for us and mostly financial problems. Even though we knew we love each other a lot but we fought almost everyday for the past month or two because of the problems that we have to deal with that stressed us out. She told me to leave her because she didn't want me to stay with her and be poor and miserable. She told me she felt useless since she couldn't even take good care of me. She would like it better if I was to be with someone whom can take better care of me. I know what she meant but the thing was that I didn’t want to go. I can't just leave in when she's down knowing that I do love her. This entire problem is eating up inside of me. I haven’t been happy for a long time. I just hope that all these bad lucks will disappear soon. But when? When will things be normal again? I am so weak but yet I still want to be with her. What should I do? I think I should stay with her; although life may be tough but at least we are both happy. On the other hand, I know there is someone out there that cares for me a lot and she has money. I did like her too for a short period of time. If I hook up with her money won't be an issue anymore, but I don't love her.

How does Shakespeare create sympathy for Macbeth in the play? Essay

In the play Macbeth is portrayed as a tragic hero whose injudicious actions led by his vaulting ambition has resulted in a fatal ending which helps in creating a great deal of sympathy for Macbeth. Firstly Shakespeare creates sympathy for Macbeth through his more ambitious wife Lady Macbeth. She plays a major role in creating sympathy for Macbeth as she insults his masculinity be saying â€Å"Was the hope drunk Wherein you dress’d yourself ?†,which gives Macbeth no other option but to follow her. Shakespeare’s of rhetorical questions conveys how Lady Macbeth is manipulating Macbeth to kill Duncan. This for the Shakespearian audience would be quite shocking as she verbally bombards a soldier who was supposed to be really manly and aggressive, but Macbeth doesn’t really say anything back to her which is showing how he is been controlled by her. Furthermore, she uses personification which is another of her manipulative skill which reminds him about his ambition to be the Thane of Cawdor because drunken people often forget things. The audience see Lady Macbeth do this several times during Act1 scene 7 when she insults his sanity. For example, she says to â€Å"screw† his â€Å"courage† which leaves Macbeth to be feeble and accede what Lady Macbeth say him to do. Secondly, Shakespeare presents Macbeth as a victim of the scary encounter of Banquo’s Ghost. Firstly Macbeth ordains the ghost to â€Å"never shake Thy gory locks at him!† when he first catches the sight of the ghost. Macbeth’s use of the imperative his fatal attempts to take control of the supernatural, revealing a glimpse of the brave soldier the audience meet at the beginning of the play. He uses abominable imagery which portrays the disgusting and scary looks of the ghost as the audience wouldn’t be able to see the ghost i n the play. Furthermore the use of exclamation mark depicts Macbeth’s horror and fear, this is ironic as he was the one who got Banquo Murdered, also Shakespeare presents Macbeth as overthrown by Banquo and that Banquo was supposed to be the king as in the stage direction it says that Banquo ghost is sitting in Macbeth’s place ,showing how Macbeth doesn’t deserve his place making him an outcast rather than a powerful king. Furthermore, Shakespeare portrays how Macbeth is an ordinary man who is desperate for more normal life. Macbeth mentions how he wants â€Å"love, obedience, troops of friends† which lacks in his life. He uses long sentence filled with a list of things a king would have had and also which a are really essential for every human. Macbeth’s use of the word ‘obedience’ which he once had when he was a loyal soldier, recalling his past gives a glimpse of Macbeth’s regret over his nefarious actions. In addition, this is showing that he is tired of living the way he is and suggesting his love for lady Macbeth which has not returned to him as the audience can’t see this throughout the play. Moreover, when he finally loses Lady Macbeth when she kills herself, audience can then see that his chance of getting â€Å"love† is lost as he has lost everything he has. Moreover, Shakespeare creates a contrast between ‘noble Macbeth’ at the beginning and ‘devil Macbeth’ toward the end of the play when Macbeth has become an odious tyrant who doesn’t show any remorse in even killing his own best friend or even killing innocent Macduff’s baby. Shakespeare gives Macbeth a title â€Å"noble Macbeth† which not every soldier or king would often get he and he receives this by the king himself. He goes against the divine rights of a king which states how a king is equal to god but Macbeth goes against this with the help of his wife Lady Macbeth even though his conscience reminding him that he was overstepping the mark. Shakespeare’s use of diabolical imagery is taking the reference of how devil who was initially a really good angel but because of his pride and going against god he was forcefully sent to hell, likewise Macbeth’s was initially a really good person but because of bad influence he is turned into the person he is. Shakespeare makes so many biblical references of Macbeth forced being like the devil throughout the play like when Lady Macbeth says him to be the ‘serpent underneath’which is a reference to the snake in the creation story, which helps the audience refer to this and understand more easily as they would have really similar to these concepts. In conclusion with the use of Lady Macbeth Shakespeare creates sympathy for Macbeth as she was the one who first heightened his ambitions. He knows and relishes what is good, but he has chosen the opposite making his life a tragedy.